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Website Personalization

2024 B2B Website Personalization Trends

If there’s one thing all B2B marketers have on their 2024 goals list, it’s to maximize personalization for their target accounts. More personalized experiences are known to drive higher conversions and more revenue, so personalization of any kind is a no-brainer.

But, with so many nuances around personalization and the varying levels of resources available to brands, it can be confusing to know where to start or how to enhance what you have. And, with B2B personalization trends changing quarter-to-quarter, it can be tricky to identify which are fleeting fads and which will be table stakes by the end of 2024.

Fortunately, our in-house personalization experts are here to help you wade through the ever-changing waters of website personalization! In our upcoming webinar, The State of B2B Website Personalization in 2024, Darshan Advani, Senior ABM Manager, and Scott Cappuzzo, Senior Customer Success Manager, will dive into popular website personalization strategies that B2B brands should be leveraging, based on what they’re seeing in the marketplace.

They’ll explore not only what they’re currently seeing work well for B2B brands but also help marketers think through the untapped personalization potential on their own websites with questions to ask and new strategies to consider.

If you’re eager to unlock the full potential of your B2B website and enhance user engagement and conversion, don’t miss out on this opportunity to engage with true personalization experts and get your burning personalization questions answered.

Whether you’re just taking the first steps towards building out your personalization program, or already have a mature strategy that you’re looking to infuse with new ideas, this webinar is for you.

You’ll learn:

  • How you can use contact and account data to personalize your website
  • How to personalize your website by persona and industry
  • Specific examples of how B2B companies are personalizing their websites
  • Strategies for personalizing for anonymous visitors
  • Much more

If these takeaways align with any of your 2024 B2B marketing goals, join us on January 30th at 9 am PT for The State of B2B Website Personalization in 2024 and take your personalization strategy to the next level. If you can’t make it to the live virtual event, be sure to register and you’ll receive a recording of the webinar via email.Happy personalizing!

The State of B2B Website Personalization in 2024