Roses are red
Swiss cheese has holes
It’s time to revamp your website
to support your conversion rate goals!
Yup, that’s right, Valentine’s Day is just around the corner, and if you haven’t already it’s time to infuse your site with a bit of romance to observe the holiday. So, if you’re looking for a few more Valentine’s Day website ideas, you’re in the right spot! We’ve compiled Valentine’s Day website experiments from real ecommerce brands that will have you head over heels in love with their CRO strategies.
Keep reading to see how Lush, Kay Jewelers, 1-800-Flowers, and Postable deck out their sites for Valentine’s Day.
Spice Up Your Product Descriptions
When it comes to getting your website Valentine’s Day ready, you should think about adding a bit of zest to your product descriptions. According to Rishi Rawat, the self-proclaimed Shopify Product Page Guy, a great product description consists of the following:
- Attention-grabbing opening
- Demonstration of expertise
- Anticipation of buyer objections
In the example below, cosmetics retailer, Lush does all of that and adds a bit of Valentine’s Day flavor to sell their “Lots of Love” gift set! Lush injects romance into its attention-grabbing opener, demonstrates expertise by including the phrase “best-selling,” plus busts buyer objections by letting shoppers know that this gift won’t soon be forgotten by its receiver.
Anticipate Shipping Concerns
It’s not uncommon for Valentine’s Day plans and gifts to get lost in the shuffle of the new year. In fact, 46% of people wait until early February to start shopping for their Valentine’s Day gifts. With so many last-minute shoppers, your ecommerce company is sure to encounter a great deal of buyer concern about whether or not gifts will arrive by the February 14 deadline.
Because of the merchandise it sells, it’s no surprise that Kay Jewelers’ website is all set for Valentine’s Day. To anticipate visitors’ shipping concerns, the jewelry brand features a sticky bar at the top of its site that encourages shoppers to “order by 12PM ET on 12/13.” This banner lets visitors know that they still have time to snag Valentine’s Day gifts, and can comfortably shop until the day before V-day!
Rethink Site Navigation to Accommodate Visitor Needs
Sometimes to do our jobs well we need to take off our CRO hats and put on our psychology berets instead! In the example below, 1-800-Flowers has done just that by offering a unique site navigation visitors can access from the “Valentine’s Day Flowers” category page.
On the left-hand side of the page, the brand features a few Valentine's Day-focused lists to categorize the company's numerous products. In doing this, the flower company caters to Valentine’s Day shoppers who are unsure of what to give their special someone and may be overwhelmed or unsure of their options. Instead of leaving uncertain visitors to fend for themselves, 1-800-Flowers helps them sort through products through a Valentine’s Day-focused lens.
Give your Homepage a Glow Up
When it comes to celebrating any holiday on your ecommerce website, you can’t go wrong with a full homepage glow up. In the example below, greeting card company, Postable, gives a Valentine’s Day card top billing in their homepage hero.
In doing so, Postable not only gives a nod to the upcoming holiday but also shows off to visitors that the brand sells cards specifically for Valentine’s Day. Win-win!
We hope these four Valentine’s Day website ideas give you the inspiration you need to shoot your CRO strategy with cupid’s arrow, and delight visitors with V-day joy! Happy Valentine’s Day!
P.S. If you need help delighting your CRO-obsessed special someone with a thoughtful gift this Valentine’s Day, we can help with that too! Check out our 6 Valentine’s Day Cards for the CRO Geek in Your Life, to download and save a CRO-inspired card for your Valentine.