All Resources
Website Optimization

5 Ecommerce Return Policy Ideas to Increase Conversions

Few things are more exhilarating than making a spontaneous online purchase—the dopamine that hits as you click “proceed to checkout” is unmatched! But, what happens when the salmon-colored shirt you bought arrives and it looks a bit pinker than you expected? What if the accent chair you purchased for your living room arrives and it’s comically small?

These disappointing, but not uncommon situations are the reason that online shoppers rely on brands with great return policies. When a purchase goes awry, consumers need a way to hit “ctrl+z”, pronto! That’s why if your company has a generous return policy, you should be shouting it from the rooftops, or at the very least featuring the policy on your shopping cart page. Including this sort of information can calm the fears of consumers who’ve dealt with ecommerce companies with inflexible return policies, thus driving them to convert on your site.

Keep reading to check out five examples of shopping cart pages that include ecommerce return policy information from real companies.


Historically mattresses are products that have typically been bought in person—and for good reason! You need to try before you buy. That is unless you’re buying from Nectar, an online mattress company that touts a 365-night home trial.

They include this information directly on their shopping cart page to build trust with shoppers and remind them that they can always get out of their purchase if the mattress they buy doesn’t fit their needs.


When it comes to online shopping there are fewer things more nerve-wracking to buy than a major piece of furniture for your home. Furniture retailer, Wayfair, works to calm this fear by including their return policy directly on their “My Cart” page. While customers may only have 30 days to return an item—that’s all you really need to decide if that rhinestone and zebra-print couch really works with the rest of the pieces in your living room. 


Beauty retailer, Sephora, offers free returns on all purchases—a piece of information they choose to feature on their “My Basket” page. As seen in the screenshot below, site visitors can click on the “free shipping” hyperlink to learn more about the policy. Upon clicking it, they’re brought to a pop-up that further explains the details behind their return policy (also below).

When customers buy beauty products, particularly those that are meant to match or complement their skin tone, a great return policy is key! For many shoppers, knowing they can send back gently used products can be the vote of confidence they need to continue down the purchasing funnel. Putting this information directly on the shopping cart page can be the push an uncertain visitor needs to open their wallet.

Louis Vuitton

You better believe that shoppers purchasing luxury goods costing thousands of dollars expect great return policies. High-end fashion retailer, Louis Vuitton, offers “complimentary” returns and exchanges and states this on their “My Shopping Cart'' page. Now…if only they could somehow make the purses complimentary too! 😉

Best Buy

In the example below consumer electronics retailer, Best Buy features their “extended holiday return policy” loud and proud on their “Your Cart” page. If your brand offers an even more favorable return policy during the holiday season be sure to feature it on your shopping cart page. In doing so you can calm shoppers that are worried about getting their loved ones the perfect gift during the winter holidays. 

We hope these five examples give you the inspiration you need to start experimenting with where and how you list your return policy on your brand's website.

If you’re already using Intellimize, sign into your account now to start testing out new variations of your shopping cart page now!

Recommended content

Browse More Blogs
No items found.