Picture this: you’re visiting a website for the first time and start your journey on the homepage. Like with most homepages, you expect to quickly learn what the business does and if their product or service caters to your needs and pain points. Instead, your visit leaves you with more questions than answers, causing you to leave the site and take your business elsewhere.
As a consumer, this experience probably sounds all too familiar. And as a marketer, you should be continuously optimizing and personalizing your homepage to appeal to each visitor and thus avoiding this worst-case scenario.
So, where do you start?
In order to optimize your homepage to do what it does best—encourage further exploration across your site and ultimately drive conversions—you need to paint a clear picture of who your brand is and how it caters to your target audience. There are many ways you can do this, and we’ve compiled 5 ideas to help you get started.
Download our eBook, Make Your Homepage Hit Home, for 5 optimization tips to match your website visitors’ interests and drive more leads and conversions.