Experimentation is often looked at as a way to optimize your website and other marketing channels. And while it is absolutely an invaluable approach to improve the user experience and optimize conversion rates, there is so much more to it.
Experimentation, at its core, is a way to optimize your decision making. It is designed to help every function of your organization make better decisions that lead to creating a better experience for your customers and consequently driving more revenue.
Some organizations are better at the above than others and therefore have built more mature experimentation programs. Experimentation maturity comes down to excelling in the following 4 pillars:
Within each pillar, there are various activities your organization might engage in, from securing leadership buy-in to determining the right KPIs to track. To learn how to grow and excel in these areas and improve your experimentation maturity, download our Achieving Experimentation Maturity eBook.