Snow is beginning to fall, hot cocoa is flowing and Mariah Carey has finally defrosted— it’s the most wonderful time of the year! However, for those working in ecommerce it’s also the most stressful time of the year. As December 31st looms closer shopping holidays like Black Friday and Cyber Monday can make or break your brand’s year-end revenue. Because of this, it’s imperative that businesses do everything they can to maximize promotional efforts before time runs out.
That’s where your website comes in.
While in-store holiday displays will always carry an air of nostalgia and comfort, most modern brands rely on their websites as their primary digital storefront for the holiday season. As such, it’s become increasingly important to optimize every single aspect of your website to drive value and ensure your marketing efforts are worth it.
With Thanksgiving around the corner and about a month before the gift-giving holidays, it’s time to take a final look at your holiday CRO strategy. That’s why we put together our brand new eBook, 6 Holiday Website Personalization Ideas for Ecommerce Marketers.
In the guide we cover:
- How to optimize your site even during an end-of-year code freeze
- Impactful changes to make to your navigation for the holidays
- How to build pre-holiday “FOMO” around seasonal items
- And a latke more!
This quick but impactful read will give you the insight you need to identify gaps in your holiday website strategy. Plus, it’s chock full of low-effort website ideas that you can throw into the mix this winter.
If you’re looking to absolutely sleigh when it comes to CRO this holiday season download 6 Holiday Website Personalization Ideas for Ecommerce Marketers today!