How to Optimize Ecommerce Metrics in an Ever-changing Market

There are many essential ecommerce metrics in every marketer’s playbook —Sales Conversion Rate (CVR), Shopping Cart Abandonment Rate, and Customer Acquisition Cost (CAC), just to name a few. But, do you know which foundational metrics align best with your business goals? And, once you’ve figured that out, how do you exceed industry benchmarks when tried and true strategies just don’t seem to be moving the needle anymore?

To navigate these performance-driven questions, we created The Marketer’s Ultimate Guide to Ecommerce Metrics, a free eBook that will help you map the right metrics to track your ecommerce goals and understand how to optimize them. In the guide we include countless pro tips and strategies for optimizing foundational ecommerce KPIs, built and tested in today’s climate. With ecommerce conversion rates in the U.S. in rapid decline, last year’s ecommerce marketing strategies might not cut it anymore.

Here are just a few of the ecommerce metric optimization strategies mentioned in our comprehensive new eBook:

To increase your Sales by Referring Traffic Source, lean heavily on CRO machine learning technology to scale personalization experiences based on the channel that each customer came through. This will create a cohesive ad-to-website experience.
To lift your Average Order Value (AOV), cross-sell/up-sell opportunities can be leveraged by implementing product recommendation testing on product pages. These can also be effectively tested within the secure shopping cart alongside discounted volume incentives.
When optimizing for Customer Lifetime Value (CLTV), consider creating a loyalty rewards program to encourage returning customers to buy more and return again —we have a few examples of how to do this and how to optimize them in the eBook!

Are you tired of doing the same thing over and over again and expecting different results? Download The Marketer’s Ultimate Guide to Ecommerce Metrics to identify which KPIs are most impactful to your business and read up on some fresh new conversion strategies built for 2022 and beyond.