Once a nice-to-have, personalization is now table stakes for an effective and high-converting marketing strategy. In fact, the majority of consumers expect brands to provide personalized offers. Additionally, studies show that 80% of s are more likely to make a purchase when brands offer personalized experiences. With stats like these characterizing the ecommerce industry, it’s high time for marketers to scale their personalization programs quickly.
Enter: Artificial Intelligence (AI).
With its ability to analyze vast amounts of data, AI is the engine marketers need to make their 1:1 personalization dreams a reality. Of course, there are some perceived challenges associated with using AI in ecommerce. You may be asking yourself, how tech-savvy do I have to be to leverage AI? How do I get started?
To answer these questions we’ve put together an eBook called: Profitable Personalization: How AI Can Increase Your Ecommerce Revenue. Written in partnership with Retail Dive, the guide covers why and how you should scale your personalization program with AI to win more revenue and build customer loyalty.
In the eBook, you will:
- Learn how to personalize your website without it feeling creepy
- Hear from industry experts about AI’s powerful role in personalization
- Get a tactical checklist for how to get started with AI-driven personalization
- Gain tons of valuable insights about website personalization
If you’re ready to integrate AI into your personalization strategy, download Profitable Personalization: How AI Can Increase Your Ecommerce Revenue now!