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The Strengths and Limitations of A/B Testing

Despite the prevalence of A/B testing in the world of CRO, there is no one-size-fits-all testing methodology when it comes to website experimentation. In fact, when building a website experiment, deciding which kind of test to use is integral to its success. But where do you start? How can you be sure you’ve picked the right kind of test? And, most importantly will traditional testing strategies give you the insights you need fast enough to make strategic business decisions?

With all of these questions circling the experimentation process, it's time to have a frank conversation about the strengths and limitations of different website testing methodologies. That’s why we’re excited to present Going Beyond A/B Testing for Faster Results, a live webinar on February 8 that will cover the following topics:

  • How to determine what kind of test to run and how long it should run for
  • Why the methodology behind testing matters
  • How to move beyond just A/B testing for faster results
  • How to prioritize personalization within your testing program

Featuring Guy Yalif, CEO and Co-Founder at Intellimize, Ben Labay, Managing Director at Speero, and Sam McAlear, Director, Growth Experimentation at MongoDB, this webinar will leave no stone unturned when it comes to website experimentation. The experts leading this webinar will give you an honest look into how to think about your testing strategy as well as when and if A/B testing is right for your CRO program.

With so much innovation in website experimentation, it’s imperative to keep your finger on the pulse of the latest testing strategies to get the greatest results you can. Our upcoming webinar will provide a refreshing and upbeat venue to dive into the details behind A/B testing as well as other testing modalities that can provide faster results.

If this sounds like your jam, register to attend Going Beyond A/B Testing for Faster Results today!

Going Beyond A/B Testing for Faster Results

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