Listen in to our panel of growth leaders as they discuss the trends that are defining marketing teams in 2020. This panel discusses what they have seen work (and not work) inside and outside of their organizations when it comes to testing new channels, rapidly iterating on existing channels, and ultimately finding ways to continue to drive revenue.
[4:38-5:55] 2020 Growth Trend #1: Investing in website optimization to convert more visitors (and increase ROI from paid channels to boot)
[8:43-19:19] 2020 Growth Trend #2: Strategically investing in virtual events
[19:19-28:27] 2020 Growth Trend #3: Incentivizing prospects with gift cards to drive demo requests
[28:27-37:27] 2020 Growth Trend #4: Making intent data actionable
[37:27-42:15] 2020 Growth Trend #5: Rethinking email nurture to drive more hand-raisers
- Chris Newton, VP Marketing at Intellimize
- Rishi Mallik, Head of Growth at Workato
- Guillaume Cabane, Growth Advisor at G2, Metadata, Gorgias, and more
Enjoy the discussion!
And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel this year and beyond, request a demo here. We look forward to chatting with you!