Resource Hub

Website Personalization

B2B

Blog

B2B Website Personalization Recipes to Delight the Senses

A step-by-step guide to personalization success with all of the necessary website ingredients.

All

Blog

Webflow Acquires Intellimize

Webflow has acquired Intellimize. Read more about how this move will enable marketing teams to create on-brand, professional websites that drive conversions and revenue.

Account-Based Marketing

B2B

Blog

Crafting the Ultimate One-to-One Landing Page for your ABM Program

Interested in leveraging one-to-one landing pages to supercharge your ABM program? Check out this blog for a comprehensive guide on how to build one-to-one landing pages.

Account-Based Marketing

B2B

Blog

ABM Challenges Keeping Marketers Up at Night

In this blog post, we’re covering three of the major ABM challenges that inhibit marketers’ ability to scale successful programs, plus actionable solutions to these barriers.

Insights

All

Blog

How to Practically Apply Personalization to Drive Results

From success metrics to AI, get ready for three strategies from Intellimize CRO, Tracy Sestili, that will guide you when adding personalization to your marketing strategy.

Optimization Ideas

Ecommerce

Blog

3 Unique Ways Skincare Brands Can Boost Upsells

Looking to boost your skincare brand’s AOV and other key ecommerce success metrics? Then it’s time to take an honest and critical eye to your upselling strategy.

Website Optimization

Ecommerce

Blog

3 Travel Loyalty Program Tips

Looking to build out your travel brand's loyalty program? We've compiled tips and examples from leading travel brands to help you get your loyalty program ready for takeoff!

Website Personalization

All

Blog

Leveraging Website Personalization Without Being Creepy

To help you avoid creating digital experiences that can be off-putting to your audience, we’ve compiled the insights on how to personalize your website with out being creepy.

Website Optimization

Ecommerce

Blog

3 Website Strategies to Build Beauty Brand Customer Loyalty

Although there are tons of ways to build customer loyalty, in this post we’re boiling it down to three strategies specifically tailored to the beauty industry.

Insights

B2B

Blog

8 B2B Growth Marketing Manager Interview Questions and Answers

To give you a leg up, we’ve compiled a list of eight B2B growth marketing manager interview questions and answers you can use to practice for your next interview.

Website Optimization

Ecommerce

Blog

How to Leverage Pre-Orders and Waitlists in Ecommerce

Pre-orders and waitlists offer a powerful way for ecommerce brands to strengthen relationships with visitors even when shoppers can’t make their desired purchase. Learn more!

Website Optimization

Ecommerce

Blog

5 Beauty Brand Product Bundling Examples

Learn about product bundling, an ecommerce marketing strategy popular among beauty brands in which retailers group multiple products and sell them as a package deal.

Account-Based Marketing

B2B

Blog

ABM Manager Job Interview Study Guide

From sample answers to emerging trends, our ABM manager job interview study guide covers everything you need to know to be successful as you interview for a new ABM role.

Insights

Ecommerce

Blog

10 Ecommerce Growth Marketing Manager Interview Questions and Answers

Gearing up for an ecommerce growth marketing manager interview? We’re covering ten essential ecommerce interview questions and answers to help you ace your upcoming interview.

Account-Based Marketing

B2B

Blog

3 Essential Metrics to Measure ABM Program Success

To help you better align your ABM program to the benchmarks that matter most, we’ve compiled three essential metrics to measure your ABM program success. Read the blog now!

Data

All

Blog

Cookieless Future: How to Prepare

What is a cookieless future and how can you prepare your business for it? In this blog post we'll give you three actionable steps to prepare for the end of third-party cookies.

Account-Based Marketing

B2B

Blog

9 ABM Manager Interview Questions and Answers

To help you prepare for your next interview, we’ve compiled nine ABM manager interview questions and sample answers that will help you navigate your next interview with confidence.

Optimization Ideas

Ecommerce

Blog

How to Optimize Your Ecommerce Website to Improve Customer Loyalty

Are you interested in boosting customer loyalty? In this post we cover three strategies you can employ on your ecommerce website to increase customers' loyalty to your brand.

Optimization Ideas

Ecommerce

Blog

The 3 Best Consumer Electronics Homepages of the 2023 Holiday Season

Here's a look back at our favorite consumer electronics holiday homepages from 2023! These homepages from Samsung, Dyson, and Dell represent the best of the best from the 2023 gifting season.

Company News

All

Blog

Unveiling a New Look: Evolving the Intellimize Dashboard

Director of Product Design, Gwyneth Chan, and Staff Product Designer, Kiran Hansen, share the details and inspiration behind our new visually refreshed product experience.

Data

All

Blog

How to Prepare Your Website for the End of Third-party Cookies

Does the end of third-party cookies have you stressing? Read this blog for five actionable steps to safeguard your website strategy during this major shift in digital marketing.

Website Optimization

Ecommerce

Blog

3 Unique Ecommerce Loyalty Program Examples

To help you drive loyalty program sign-ups and help yours stand out from the pack, we’ve compiled three unique strategies from Liquid Death, Kith, and Joggy. Check them out now!

Website Optimization

All

Blog

The 5 Love Languages of Website Optimization

In honor of Valentine’s Day we're showing you how you can apply the five languages to your website optimization program to connect with your visitors. Happy Valentine's Day!

Account-Based Marketing

B2B

Blog

Infographic: ABM Trends and Tips for 2024

This Infographic, which comes as part of our larger Mad Libs for Marketers campaign will help you fill in the blanks when it comes to building an ABM program fit for 2024 and beyond.

Account-Based Marketing

B2B

Customer Story

Coupa Executes Dynamic ABM Strategy with Intellimize

Learn how the marketing team at Coupa leveraged Intellimize to launch a powerful ABM program targeting their key named accounts.

Website Personalization

B2B

Customer Story

How Drift Uses Intellimize to Convert More Traffic into Revenue

Hear Justin Keller, VP Revenue Marketing at Drift, explain how his team leveraged Intellimize to test 121 variations on their website during their brand refresh and site redesign. In less than 90 days, Drift drove a 129% lift in conversions and over $2.8M in incremental revenue.

A/B Testing

B2B

Customer Story

Going Beyond A/B Testing at Tableau: Driving Personalized Experiences and Conversion Performance

Learn how Tableau was able to build, personalize, and scale their ecommerce offering and drive more conversions with Intellimize.

Website Optimization

B2B

Customer Story

How Okta Used Intellimize to Scale Lead Gen and Drive 1,500 Website Leads in 90 Days

In this 3-minute video, learn how Okta’s digital marketing team combined their creative ideas with Intellimize’s AI Optimize to scale their website lead generation efforts and drive a whopping 1,500 web leads in just 90 days.

Account-Based Marketing

B2B

Customer Story

How Snowflake's ABM Team Used Intellimize to Accelerate Landing Page Conversions by 60%

Hear from Snowflake's Director of ABM, Hillary Carpio, on how her team has built a world-class marketing program with account based marketing (ABM) and Intellimize.

Website Optimization

B2B

Customer Story

Optimizing Website Conversions at Bonusly with Continuous Machine Learning

Online marketing is critical in the world of B2B SaaS. You need content that resonates with your target audience, even though audience needs shift over time.

Conversion Rate Optimization

B2B

Customer Story

How Sumo Logic Accelerated Web Conversions by Automatically Testing 1 Billion Page Versions

Check out this 2-minute video, featuring Sam Molmud, Director of Web Strategy & Operations at Sumo Logic.

Website Optimization

Ecommerce

Customer Story

How Intellimize Helps Dermalogica Grow Its eCommerce Business

Dermalogica's CEO explains how his company is driving hundreds of thousands of dollars of additional revenue through website optimization and machine learning with Intellimize.

Website Personalization

B2B

Customer Story

How Perkville drove 13% improvement in loyalty program registrations

Perkville, a customer loyalty platform serving all business sizes, shares how Intellimize helped drive a 13% lift in new program registrations.

Website Personalization

Ecommerce

Customer Story

Meal delivery company achieved a 47% lift in new subscriptions in 30 days

A subscription-based meal delivery service uses Intellimize to overhaul their website personalization strategy and optimize their testing, resulting in significant lift and new subscriptions.

B2B

Ebook

Cooking Up Success: B2B Website Personalization Recipes

Access real-world B2B website personalization strategies, frameworks and examples in this ebook.

Ecommerce

Ebook

Mad Lift

Enjoy Mad Lift, a set of clever Mad Libs made specifically for ecommerce marketers.

All

Ebook

Mad Leads

Enjoy marketing mad leads from Intellimize, a fun word game incorporating common marketing scenarios.

B2B

Ebook

Fill in the blanks of Your ABM Program

Learn about common gaps in ABM programs and how to fill them in with AI-driven personalization and more.

Ecommerce

Ebook

15 Website Experiments for Beauty Brands

Discover how leading beauty brands are leveraging the latest in AR and AI in their website testing programs and get inspiration for your next experiment.

Website Optimization

B2B

Ebook

The Marketer's Guide to Optimizing Website Conversions

A comprehensive ebook with strategies for marketers to implement to maximize their website personalization program.

Ecommerce

Ebook

Emerging Technologies in the Retail Sector

How new technology implementations are changing the customer experience both in-store and online

Optimization Ideas

Ecommerce

Ebook

21 Website Experiments for Travel Brands

This eBook from Intellimize features experiment ideas for travel brands to test on their websites to maximize bookings, engagement, sales and more.

Ecommerce

Ebook

Profitable Personalization: How AI Can Increase Your Ecommerce Revenue

In this eBook from Intellimize and Retail Dive, learn how eCommerce brands are leveraging trends in AI to personalize customer experiences and drive more revenue.

B2B

Ebook

Demand Gen Report: What’s Working in Personalization?

Personalization tactics are key to pipeline generation, but marketers must balance anonymization and relevant outreach. Download the report, What’s Working in Personalization.

Optimization Ideas

Ecommerce

Ebook

6 Holiday Website Personalization Ideas for Ecommerce Marketers

Drive more conversions with these easy to implement, no-code holiday website personalization ideas for marketers.

Ebook

How Brands Can Succeed in the Subscription Economy

This report explores the evolution of the subscription model as a viable brand strategy, and how focusing on personalization and customer experience is key to winning against the competition.

Ecommerce

Ebook

7 Proven Ecommerce Experiments that Work

Proven experiment and testing variation ideas that will move the needle and increase lift for ecommerce brands in 2022 and beyond.

Optimization Ideas

All

Ebook

The Marketer's Ultimate Guide to Ecommerce Metrics

Learn how to drive and optimize the customer experience with the Marketer's Ultimate Guide to Ecommerce Metrics.

Optimization Ideas

B2B

Ebook

Make Your Homepage Hit Home

In this eBook, we'll explore 5 ways for B2B businesses to optimize their homepage and facilitate stronger conversion rates.

Website Optimization

All

Ebook

3 Ways to Optimize Your Website CTAs

AI Optimize

All

Ebook

An Introduction to AI Optimize

How conversion-obsessed marketers can optimize their websites for every visitor

Website Optimization

All

Ebook

The Big Book of Website Optimization Ideas

Website Optimization

All

Ebook

An Enterprise Guide for Improving the B2B Website Conversions

Optimization Ideas

All

Ebook

5 Tips for Optimizing Website Forms

Website Optimization

Ecommerce

Ebook

Turn More Browsers into Buyers

All

Ebook

Achieving Experimentation Maturity

Read our eBook to assess how mature your current experimentation program is and how you can improve it.

Website Optimization

All

Ebook

The Buyer's Guide to Website Conversion Optimization Solutions

Glossary

Behavioral data

Behavioral data is information that is generated by the actions, activities, or behaviors of individuals or groups.

Glossary

Product bundling

Used to increase sales, product bundling is an ecommerce marketing strategy where multiple products are grouped and sold as a package deal at a discounted price.

Glossary

Loyalty program

Operating akin to a membership club, a loyalty program is a strategic initiative employed by online retailers to cultivate and sustain customer loyalty.

Glossary

Account based experience

Account based experience (ABX) refers to a strategic go-to-market approach that aligns marketing, sales, and customer success efforts to create a personalized and cohesive experience for target accounts.

Glossary

Zero-party data

Zero-party data refers to information that consumers willingly and proactively share with businesses or organizations oftentimes through their websites.

Glossary

Dark pattern

A dark pattern is a deceptive tactic used to persuade a website visitor to take an action they may not normally take or that they did not intend to take.

Glossary

Firmographic data

Firmographic data is data that provides information about a company's characteristics and attributes, often used in B2B marketing and sales to identify businesses to target.

Glossary

First-party data

First-party data is behavioral information that a company collects directly from its customers and/or prospective customers.

Glossary

Bounce rate

Bounce rate is the percentage of visitors who leave a website after only visiting one page and is calculated by dividing total website visitors with the number of visitors who left on the first page load.

Glossary

Growth hacking

Growth hacking is a subcategory of marketing that focuses on the rapid growth of a company through cost-effective digital marketing strategies.

Glossary

Product detail page

A product detail page, also known as a PDP, is an important component of an ecommerce site that provides detailed information about a specific product or service.

Glossary

Statistical significance

Statistical significance is a metric in statistical analysis that supports the validity of a given result, the higher the value, the more likely the results are real and not coincidental.

Glossary

Lead generation

Lead generation involves attracting prospective customers to a business, increasing their interest through nurture campaigns, and converting them into a customer.

Glossary

Landing page optimization

Landing Page Optimization (LPO) is the practice of improving landing page elements with the goal of increasing conversions.

Glossary

Type 2 error

A type 2 error occurs in an experiment when the result is a false negative, and can be harmful to experiments because they lead researchers to believe that a false finding is true.

Glossary

Heatmaps

Heatmaps are a visual representation of user activity on a website and can be a valuable tool in building out and refining a website optimization strategy.

Glossary

Account based marketing

Account based marketing (ABM) is a B2B growth strategy used to target specific prospects with tailored and relevant offers to ultimately generate more pipeline and revenue.

Glossary

Multivariate testing

Multivariate testing is a method of statistical testing that involves multiple variables, each of which can be modified to test variations of the same idea.

Glossary

Machine learning

Machine learning (ML) is a type of artificial intelligence (AI) wherein computers use historical and contextual data to observe and learn behavior to predict outcomes.

All

Glossary

Social proof

What is social proof, what are the types of social proof and how brands can leverage social proof in their marketing strategies.

Glossary

Flicker

Flicker is the phenomenon where a webpage loads in one state not meant for the visitor, then transitions to show a variation of that page, often a dynamic version meant to provide a personalized experience.

Glossary

Customer acquisition cost (CAC)

Customer Acquisition Cost (CAC) is the total cost associated with acquiring new customers. Learn how to calculate it and strategies for reducing it here.

Glossary

A/B testing

A/B testing is a statistical methodology of testing different versions of an element on a page, such as a headline or an image, to determine which one performs better.

Glossary

Conversion rate optimization (CRO)

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or requesting a demo.

Glossary

User-generated content

A full explanation of user-generated content, how to incorporate it into your marketing strategy and examples of types of user-generated content.

Glossary

Shopping cart abandonment

What is shopping cart abandonment, how to calculate shopping cart abandonment rate and how to reduce shopping cart abandonment on your website.

Glossary

Average order value

What is Average Order Value, how to calculate it and strategies for increasing it using website optimization and personalization.

Glossary

Customer lifetime value (CLTV)

Learn how to calculate customer lifetime value and strategies to maximize CLTV for your business.

Glossary

Type 1 error

In statistics, a type 1 error occurs when an experiment rejects a null hypothesis, incorrectly concluding that a positive result from testing is the true result.

Glossary

Multi-armed bandit

Multi-armed bandit is an approach to testing that focuses on exploration and exploitation to optimize for a desired outcome, a critical part of website optimization strategy.

Glossary

Bayesian inference model

The Bayesian inference model is a statistical model based on Bayes’ theorem used to find the probability of an outcome, taking into account prior evidence.

Playbook

Test different ways to reassure buyers at the cart

Think about how you might address any concerns prospective buyers might have when they’re on the cart page.

Playbook

Experiment with simplified, interactive forms

Aim to make forms on your site as painless as possible. Put yourself in the customer’s shoes.

Playbook

Try a simplified, funnel version of the checkout flow

An important play you should consider running for the cart page and checkout flow is removing the majority of the navigation and non-essential elements from the page.

Playbook

Experiment with how you present promotions and discounts

The product details page is a good place to highlight the benefit of any free shipping, related promo offers, and discounts that your site offers.

Playbook

Experiment with scarcity and time-sensitive offers

A great play that many marketers run is to lean into the scarcity of a product or promotion.

Playbook

Experiment with personalized product recommendations

Some buyers visit a website with a vague idea in mind of what they’re looking for but are open to suggestions.

Playbook

Test different automatic product refill options

Some sites offer an automatic refill option for products that are regularly repurchased by the same customer when they run out (e.g. skincare products or coffee).

Playbook

Experiment with what you display for product listings

When you’re viewing a list of products, think about what you might want to see yourself.

Playbook

Simplify your product details page text and layout

Keep it simple and easy to scan. Most customers don’t want to wade through a lot of text.

Playbook

Experiment with your category page layout

Reflect on which options and info your buyers might be most interested in as they browse your category pages.

Playbook

Remember Custom Filters and Sort Options

One way to personalize your customers’ experience is to remember how they sort and filter on your category and search pages.

Playbook

Optimize your CTAs to drive more clicks

Regardless of which page you’re optimizing, your primary CTAs (e.g. Add to cart, Checkout, Sign up) should stand out to a buyer that’s scanning the page.

Playbook

Highlight ratings, reviews, and other social proof

Shoppers tend to look for social proof to help guide their decision when they’re uncertain about making a purchase. You can buyers' concerns by prominently displaying social proof.

Playbook

Try Emphasizing Different Types of Content on the Homepage

Consider testing out different ways of composing the homepage so that specific types of content are emphasized. When customers land on the page, what’s the first thing that stands out to them?

Playbook

Test different product image presentations

Most of the time, online shoppers browse product images to help visualize owning the product before they make a purchase.

Playbook

Personalize the homepage for each buyer

Your customers are individuals. Leverage Intellimize to tailor their experience so that it feels more personalized to them.

Playbook

Showcase what’s important above the fold

The concept of “above the fold” originates with newspapers, where the newspaper was folded and only a portion of the page was visible at first glance.

Playbook

Form Validation to Qualify Prospects

Form validation can be a good option to leverage if you want to filter out less qualified leads so that more of the prospects converting are highly qualified leads.

Playbook

Extend the thank you page experience

The page that appears after a prospect submits a form is often underutilized.

Playbook

Alternative Chatbots

Chatbots are a handy way to gain more insights into your prospects, help direct them towards what they’re looking for, and guide them to your own objectives.

Playbook

Experiment with images

Playbook

Maintain the Continuity of Your Ad Messages

Compel visitors from paid ads to convert once they reach your site by using the same imagery, keywords, phrases, and special offers from the ad.

Playbook

Make the homepage a dynamic landing page

Imagine a world where every time a prospect landed on your homepage, they were presented with content tailored specifically to their traits and interests.

Playbook

Minimize Optional CTAs

You don’t want to overwhelm your prospects by giving them too many CTAs to choose from.

Playbook

Curated customer logos

Adding brand logos for your existing customers is a good way to build trust and present social proof.

Playbook

Tailored case studies and social proof

Generally, case studies and social proof can help give prospects an inside look into how effective your solution can be for them as well as build trust or provide a sense of validation.

Playbook

Shorter Messaging and Different Tone

Try testing out different approaches to how you say what you want to say.

Playbook

Interactive forms

Consider thinking outside of the form field box by injecting some color and life into your forms.

Playbook

Simplify your form fields

Once the prospect reaches the form, you’ve already caught their interest and they’re at least partially invested.

Playbook

Place Important Content Above the Fold to Grab Attention

The concept of “above the fold” originates with newspapers, where the newspaper was folded and only a portion of the page was visible at first glance.

Playbook

Optimize your CTAs to Drive Engagement

When prospects arrive on a page, you want them to take one or more desired actions.

Playbook

Test ways of guiding visitors from the homepage

Think about where you want your visitors to go from the homepage and test out different ways of organizing the page to effectively guide them to that destination.

Press

Intellimize Unveils Integration with HubSpot, Revolutionizing Personalized Marketing Campaigns

Intellimize Unveils Integration with HubSpot, Revolutionizing Personalized Marketing Campaigns

Artificial Intelligence

All

Press

Intellimize Empowers Marketers to Generate High-converting Landing Pages in Seconds Using Generative AI

Leading experience optimization platform takes personalization to the next level with generative AI landing pages

Website Personalization

B2B

Press

Intellimize introduces AI-powered Account Based Marketing Experiences

ABM managers can easily orchestrate AI-personalized experiences for every website visitor

B2B

Press

Intellimize Joins Forces with Demandbase to Revolutionize ABM

New integration between Intellimize and Demandbase enables hyper-personalization for ABM campaigns.

B2B

Press

Intellimize Powers Precision Marketing with 6sense

Integration between Intellimize and 6sense harnesses the power of intent data for tailored website experiences

All

Press

Fortune Media and Great Place To Work® Name Intellimize to 2023 Best Small Workplaces List, Ranking No. 7

We are thrilled to announce that Great Place To Work® and Fortune magazine have selected Intellimize for the 2023 Fortune Best Small Workplaces™ List.

All

Press

Intellimize Ranks No. 1387 on the 2023 Inc. 5000

For the 2nd Time, Intellimize Makes the Inc. 5000, at No. 1387 in 2023, With Three-Year Revenue Growth of 421% Percent

All

Press

Intellimize Shortlisted at The SaaS Awards 2023  

Intellimize has been shortlisted in the 2023 SaaS Awards program in the category Best Enterprise-Level SaaS Product (USA) alongside many leading organizations.

All

Press

Fortune Media and Great Place To Work Name Intellimize to 2023 Fortune Best Workplaces in the Bay Area

Coming in at No. 37 we are thrilled to share Great Place To Work® and Fortune magazine have included Intellimize in this year's Best Workplaces in the Bay Area list.

B2B

Press

Intellimize Enables B2B Marketers to Drive More Efficient Pipeline from Key Accounts

Marketers can create 1:1 personalized experiences for prospects from key accounts with turnkey Salesforce integration and new Enhanced Match

All

Press

Intellimize Named to Inc. Magazine’s Annual Best Workplaces List for 2023

Intellimize has been named to Inc. magazine’s annual best workplaces list for 2023, awarded to organizations for creating exceptional workplaces and company cultures.

Press

Intellimize Promotes Tracy Sestili to Chief Marketing Officer

Intellimize promotes Tracy Sestili to Chief Marketing Officer, she is the first non-founder C-suite executive at Intellimize.

All

Press

Intellimize Rewrites the Rules of Personalization and CRO with AI Content Studio

Intellimize announces the launch of AI Content Studio, a new generative AI feature to help marketers write and develop copy that converts even faster.

Press

Intellimize Minimizes Industry Disruptions with Free Service for Google Optimize 360 Customers

For a limited time, Intellimize is offering 6 months of free service to displaced Google Optimize 360 customers after it was announced the tool was sunsetting.

Press

Intellimize App Sets Up Shopify Merchants for Success in 2023

Leaner eCommerce teams using Shopify can start creating personalized experiences for every website visitor with Intellimize’s free turnkey integration app available in the Shopify App store

Press

Study Finds AI and Machine Learning Will Be Key for DTC Subscription Service Success

77% of brands are missing their greatest opportunity to meet subscription service revenue targets: AI and ML

All

Press

Intellimize Ranks No.1624 on the 2022 Inc. 5000 Annual List

With Three-Year Revenue Growth of 388%, Intellimize Receives Ranking No.1624 Among America’s Fastest-Growing Private Companies

Press

Intellimize Releases AI Powered Copy Suggestions for Marketers to Instantly Personalize Websites That Convert More

The latest release from Intellimize features AI powered copy suggestions for marketers, simplified A/B testing, a 75% faster dashboard and more.

Website Optimization

All

Press

Intellimize Provides Frictionless Ecommerce Experiences for Growing Brands

Marketing's most intelligent personalization and website optimization company expands its ecommerce capabilities with real time revenue attribution and optimization.

Press

Intellimize Earns 2022 Great Place to Work Certification™

Intellimize receives the Great Place to Work Certification for 2022-2023, a prestigious award celebrating workplace culture, employee experience and positive leadership behaviors.

Website Personalization

All

Press

New Intellimize Release Simplifies Website Personalization for Brands

The new Intellimize personalization feature set includes a no code website visual editor and a no code optimization audience builder.

All

Press

Intellimize is Named Inc. Best Places to Work 2022

The leading personalization and website optimization company ranks among the highest-scoring companies for its customer driven culture, remote work, and generous benefits.

Press

Diginomica: Snowflake Uses Intellimize to Drive Website Personalization

Hillary Carpio, the Director of ABM at Snowflake, recently told Diginomica author, Barb Mosher Zinck how the Snowflake demand team uses Intellimize to optimize content for personalized landing pages.

Press

VentureBeat: Intellimize Raises $30M to Optimize Websites with AI

Kyle Wiggers shares highlights on the latest round of funding for Intellimize and speaks with Guy Yalif, CEO of Intellimize, in this article from VentureBeat.

Website Optimization

All

Press

Intellimize raises $30M Series B to deliver high converting websites for results-focused marketers

AI Optimize platform marries marketer creativity and machine learning scale to transform website optimization

Press

Intellimize named a Cool Vendor by Gartner

Intellimize has been included in the list of Cool Vendors in Personalization1 by Gartner. This year’s vendors “focus more on delivering personalization that has a discrete connection to revenue.”

Press

Crunchbase News: Intellimize Closes $12M Round Of New Funding

Sophia Kunthara shares highlights of her interview with Guy Yalif, CEO of Intellimize, in this article from Crunchbase News.

Website Optimization

All

Press

Intellimize Raises Additional $12M To Accelerate Intelligent Website Optimization

Addition leads the round as new customers Snowflake, Sumo Logic, and Unilever Prestige sign on and former Tableau CMO Elissa Fink joins Board of Directors

Press

LevelingUp Podcast with Eric Siu: How Intellimize Increases Website Conversion Rates

In a recent interview with Eric Siu, host of the LevelingUp Podcast, Guy talks about his fascination with aerospace design, his past roles at Yahoo, Twitter, and BrightRoll, and his current role as Intellimize’s Co-Founder and CEO.

Press

Intellimize Aims To Help Marketing Teams Personalize Their Websites

Demand Gen Report has featured Intellimize in a Solution Spotlight, where they recognize the latest products that will have an impact on B2B marketing.

Press

‎If You Market Podcast: Practical AI for B2B Marketing

Listen in on this lively conversation with co-hosts Sky Cassidy and Karla Jo Helms as they discuss Marketing AI with Guy Yalif, CEO of Intellimize.

Press

Forbes: What’s Next For UX Design? 14 Tech Experts Share Their Predictions

As a member of the Forbes Technology Council, Intellimize CEO Guy Yalif has his finger on the pulse of tech and UX design trends.

Press

Forbes: AI In Marketing Is Only As Good As The Human Behind It

Marketers (understandably) wonder how artificial intelligence (AI) might affect their careers.

Press

TotalRetail: 50 Best Retail Tips of 2019

In this new report, TotalRetail shares their annual collection of the 50 best tips of the year, which appeared in their e-newsletter (Total Retail Report ) and on the website of Total Retail in 2019.

Press

CRO.CAFE Podcast: Intellimize CEO Guy Yalif talks AI in marketing, personalization, and more

Many marketers were introduced to the concept of personalization with rules-based personalization -- or creating "if this, then that" rules centered around specific audiences.

Press

Forbes: AI Mythbusters: Six Misconceptions about AI for Marketers

See Intellimize CEO Guy Yalif's article, published in Forbes, which debunks common myths about AI in marketing to cut through the hype.

Press

Total Retail: 7 tips for boosting cart conversion rates

Online retailers know how important their shopping carts are. However, the strategies behind their creation were mostly driven by gut feelings in the past.

Press

MarTech Podcast: Intellimize CEO Guy Yalif and his unique journey from aerospace engineering to marketing

No one’s path in marketing is quite the same. Intellimize CEO Guy Yalif has developed a unique approach to thinking about how marketing teams operate and thrive.

Press

Fortune: Intellimize raises Series A funding with AI-driven website personalization

Raising $8 million, Intellimize is a predictive personalization platform that empowers companies to personalize websites dynamically in real time for each individual visitor.

Press

GrowthHackers: Using AI, Stella & Dot improves conversion rate by 52%

Watch this webinar with Meera Bhatia, COO of Stella & Dot, and Guy Yalif, CEO of Intellimize, as they talk about how AI dramatically changed their website testing and optimization efforts.

Press

VentureBeat: Intellimize raises $8 million to optimize websites with AI

In VentureBeat, Intellimize announces its Series A funding led by Amplify Partners, with Homebrew, Precursor Ventures, and several angel investors.

Website Personalization

All

Press

Intellimize shakes up web personalization with $8M Series A, helping businesses save 25 years of A/B testing each year

Intellimize, an AI based website personalization company, has today announced a string of company updates including an $8M Series A funding round, new growth figures, and a new VP of Sales.

Press

Destination CRM: Intellimize CEO Guy Yalif weighs in on what 2019 will bring for CRM

What will 2019 bring for CRM? That's what Destination CRM asked several leading marketing, sales, and customer service experts heading into the new year.

Press

MarTech Series: Interview with Intellimize CEO and Co-Founder, Guy Yalif

In an interview with MarTech Series, Intellimize Co-Founder and CEO Guy Yalif walks through his experience in digital marketing and several important factors that will impact the state of marketing intelligence in the coming years.

Press

MarTech Advisor: Intellimize CEO Guy Yalif highlights 5 common digital marketing mistakes that cost retailers this holiday season

For ecommerce marketers, there is no busier time of year than Black Friday and the holiday season.

Press

Retail Touchpoints: Intellimize delivers AI-powered ecommerce site personalization

In Retail Touchpoints, a news sources for all things ecommerce, a solution spotlight was featured on Intellimize's platform.

Press

FullContact: Effective personalization across the buyer’s journey

Some marketers struggle with finding ways to interact with customers through every stage of the buyer's journey.

Press

GrowthHackers: How to use data to personalize your site

Personalization is fueled by data -- but marketers tend to have a lot of questions about how to best use it in their day-to-day applications.

Press

Enterprise Radio Podcast: How AI can help businesses drive more leads

Listen as Guy Yalif, CEO of Intellimize, discusses how AI can help businesses improve the profitability of their websites on Enterprise Radio.

Press

CMSWire: Intellimize reflects on 4 big takeaways from ConversionXL Live

Guy Yalif, CEO of Intellimize, reflects on key insights from ConversionXL Live in Austin, TX, in this CMSWire publication.

Press

Fortune: Intellimize raises Series A funding with AI-driven website personalization

Press

MarTech Advisor: Intellimize CEO Guy Yalif highlights 5 common digital marketing mistakes that cost retailers this holiday

Artificial Intelligence

B2B

Press

‎If You Market Podcast: Practical AI for B2B Marketing

Press

FullContact: Effective personalization across the buyer’s journey

Press

Forbes: AI Mythbusters: Six Misconceptions about AI for Marketers

Press

VentureBeat: Intellimize raises $8 million to optimize websites with AI

Press

Destination CRM: Intellimize CEO Guy Yalif weighs in on what 2019 will bring for CRM

Website Personalization

All

Press

Press: Intellimize shakes up web personalization with $8M Series A, helping businesses save 25 years of A/B testing each

Artificial Intelligence

All

Press

VentureBeat: Intellimize Raises $30M to Optimize Websites with AI

Press

CMSWire: Intellimize reflects on 4 big takeaways from ConversionXL Live

All

Press

GrowthHackers: Using AI, Stella & Dot improves conversion rate by 52%

Press

Retail Touchpoints: Intellimize delivers AI-powered ecommerce site personalization

Press

Forbes: What’s Next For UX Design? 14 Tech Experts Share Their Predictions

Press

GrowthHackers: How to use data to personalize your site

Press

Enterprise Radio Podcast: How AI can help businesses drive more leads

Videos

Ensure No Ad Spend is Wasted: Going Beyond A/B Testing

Intellimize CEO, Guy Yalif gives a talk at eTail Boston with strategies to go beyond A/B testing, maximizing your greatest marketing asset, your website.

Videos

Which is better for me? A/B testing, rules-based personalization, or predictive personalization?

In this video, Intellimize CEO Guy Yalif explains the core differences between 3 methods of website optimization: A/B testing, rules-based personalization, and machine learning predictive personalization.

Videos

Prioritizing what to optimize on your website

Before moving forward with a personalization plan, many marketers wonder: Where should I begin when optimizing my website?

Videos

Video guide: Product and content recommendations

If you’re just getting started with personalization, you might be wondering what types of product and/or content recommendations might help you with your marketing team’s web optimization strategy.

Videos

RevGrowth Virtual Summit 2020 – Adapting Your CRO Efforts: How to Continue Driving Leads & Revenue in a Changing World

During these challenging times, with many budgets and resources cut, our websites remain our most reliable channel for driving new customers.

Videos

“Winner take all” testing vs. personalization

When you’re optimizing websites, it’s important for marketers to understand the different approaches you can take in an effort to drive more revenue and conversions.

Videos

Main applications of machine learning in marketing

Thanks to advanced algorithms and machine learning, there is a wide range of applications that digital marketers can use to grow their marketing strategies and drive more revenue for their organizations.

Videos

Debunking myths about AI in marketing

AI has become a hot-button topic with digital marketers. While some people think of AI as magic, others might think of it as a menace that’s trying to take over our jobs.

Videos

Accelerate B2B leads to sales with AI-based personalization

We believe that AI can empower marketers to drive more personalized experiences for website visitors.

Videos

How Machine Learning Supercharges Website Optimization

Check out this video to quickly learn about the limitations of A/B testing and rules-based personalization and how machine learning supercharges your web conversion optimization.

Videos

Demystifying AI for Marketers: A/B Testing Summit

Video: Find out what AI really is, why it’s gaining more traction in the marketing space, and how its applications can help growth marketers deliver more value and revenue.

Videos

How B2B marketers can use data to drive higher conversion rates

B2B Marketers have reliable and easy access to 3 key types of powerful data that can help them optimize conversion rates on their websites.

Videos

Practical ways B2C marketers can use data to personalize websites

B2C marketers have a wealth of readily available information that is valuable for personalizing websites.

Videos

3 primary types of data used in website personalization

Audience data allows us to create more personalized experiences for our audiences which leads to higher engagement, loyalty, and conversion. This video outlines the 3 primary types of data used in website personalization and provides some common use cases for each.

Videos

2 simple ways to identify website testing ideas

This video will show you two ways to identify good ideas to test on your website. You’ll hear some practical ideas to help you better understand your audience and where they are in the purchasing lifecycle.

Videos

How to get started quickly & easily with personalization

Getting started with personalization doesn’t need to be complex. This video will show you how to get started quickly and easily.

Videos

How to use video to increase conversion rates on your site

Intellimize Co-founder and CEO, Guy Yalif, offers some tips on how to use video to increase conversion rates on your site.

Videos

Top 5 best practices for getting started with predictive personalization

Intellimize Co-founder and CEO, Guy Yalif, shares five best practices for how to get started with predictive personalization.

Videos

How predictive personalization drives better website results

Intellimize Co-founder and CEO, Guy Yalif, explains how predictive personalization outperforms A/B testing.

Videos

Video: Demystifying AI for Marketers: A/B Testing Summit

Videos

Practical ways B2C marketers can use data to personalize websites

Website Personalization

B2B

Webinars

How To Practically Apply Personalization To Drive Results

Watch this webinar to hear how leading revenue organizations are using personalization to hit their marketing targets and how you can easily apply these practices to your own strategy.

Website Personalization

B2B

Webinars

How B2B is Approaching Website Personalization in 2024

Join us to learn helpful website strategies to drive more engagement from your target accounts. You'll learn how companies can personalize their websites at scale to drive results in 2024.

Website Personalization

All

Webinars

Transforming Browsers to Buyers: The Power of Personalized Websites

Watch this on demand webinar to see how Drift and Intellimize together deliver a more personalized experiences at scale.

Webinars

Top Hits of 2023: AI, Attribution, & Growth

Leading CMOs from Splash, Daxko, New Relic, and Intellimize will discuss the future of marketing.

Website Optimization

Ecommerce

Webinars

Kicking Up Your Experimentation Tempo

Hear how Dermalogica runs an always-on testing program that keeps rhythm with website visitors.

Website Personalization

B2B

Webinars

Tuning Up Your Personalization Strategy

Website Optimization

B2B

Webinars

Making Your Website More Than a One-Hit Wonder with AI

Join Code42 to learn how they got started with website testing, how they grew a high-converting optimization program, and how you can rewind and repeat their success.

Website Personalization

All

Webinars

Unpacking the Personalization Problem

How can marketers provide a personalized experience without seeming creepy? Personalization experts Rasmus Houlind and David Manheim will join Intellimize CEO, Guy Yalif, in a lively discussion on how marketers should incorporate personalization into their day to day work.

Conversion Rate Optimization

All

Webinars

Going Beyond A/B Testing for Faster Results

In this webinar, CRO experts discussed how to move beyond A/B testing to gather learnings faster and convert more website traffic with MAB and adaptive learnings.

Website Optimization

All

Webinars

5 Ways to Hit a Home Run With Your Homepage

This idea-packed webinar uncovers the best ways to optimize a homepage to drive more leads and conversions. Learn more about web personalization.

Conversion Rate Optimization

B2B

Webinars

How Drift doubled its homepage conversion rate via personalization

Learn how Drift improved conversion rates by 265% on its homepage by personalizing its onboarding experience using lead scoring data. Intellimize Webinar.

Website Optimization

B2B

Webinars

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

Watch this exclusive LinkedIn Live event to learn how you can turn your website into your competitive advantage and win. Request a demo today.

Conversion Rate Optimization

All

Webinars

Web Conversion Tactics That Work Right Now

Watch this webinar with our conversion rate optimization experts, who share perspectives on web optimization strategy & reveal successful web conversion ideas.

Conversion Rate Optimization

B2B

Webinars

Actionable Insights for Driving More Leads & Revenue with Web Conversion Optimization, Featuring Forrester

This webinar covers Forrester's Web Conversion Optimization (WCO) framework to drive more revenue through your site, with best practices & real-life examples.

Conversion Rate Optimization

B2B

Webinars

The Big Website Optimization Ideas Webinar!

Watch our webinar for back-to-back optimization ideas to try on your website, to improve the visitor experience and boost conversions. Request a demo today.

Website Personalization

B2B

Webinars

The 2021 Buyer Experience: Nailing Website Personalization to Convert More Leads

Watch our exclusive webinar to learn a revenue-driving personalization strategy and drive higher conversions and revenue in 2021. Request a demo now!

Website Personalization

B2B

Webinars

Modern marketing plays for converting 100% of website visitors who should convert

Learn 3 essential plays that leading SaaS companies are using to optimize their websites for lead conversion flow. Visit our website to request a demo today.

Account-Based Marketing

B2B

Webinars

How to Drive More Pipeline in 2021 with ABM

Intellimize will help you build a more strategic target accounts list with intent data and drive more ABM accounts to convert through your website. Learn more.

Artificial Intelligence

B2B

Webinars

Growth and AI at Looker: How Looker delivered 44% more qualified downstream leads with AI and web optimization

Learn how Intellimize helped Looker drive an impressive 44% increase in sales quality leads through their site using AI-powered website personalization.

Website Optimization

B2B

Webinars

Drive Higher ROI on Digital Advertising with Optimized Web Experiences

Watch our webinar with Forrester to learn strategy & tactics to convert more of your paid traffic by implementing optimized web experiences. Request a demo!

Conversion Rate Optimization

B2B

Webinars

Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat

Learn strategies for driving more web leads, revenue and new customers in this fireside chat with conversion rate optimization experts at Intellimize.

Artificial Intelligence

All

Webinars

AI for Marketing: What It Is, Why You Need It & What You’ll Lose Without It

Five marketing leaders share the dos and don'ts of using AI-based tools in marketing & how they've used AI to boost ROI across channels. Read more.

Account-Based Marketing

B2B

Webinars

How Website Personalization Helped Snowflake’s ABM Team Increase Meetings by 49%

Check out how Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. Request a demo.

Conversion Rate Optimization

B2B

Webinars

2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

Learn the marketing trends that are defining 2020 in this webinar and hear what's working in 'the new norm' to continue driving revenue to your site.

Account-Based Marketing

B2B

Webinars

Personalizing Your Most Underutilized ABM Asset – Your Website!

Guy Yalif, CEO and Co-Founder of Intellimize, explains how to design your website to effectively manage ABM traffic, anonymous traffic, and customer traffic.

Artificial Intelligence

All

Webinars

Practical uses of AI in marketing

Watch this webinar to learn the types of AI best suited to different marketing problems and to drive more revenue through your website. Learn more.

Artificial Intelligence

B2B

Webinars

AI that really works: How Drift drove 322% more leads to sales with predictive personalization

In this webinar, Intellimize CEO Guy Yalif shares how our client Drift drove 322% more leads to sales with AI website personalization. Click here to learn more.

Website Optimization

All

Webinars

Webinar: How to Improve Your Experimentation Maturity

In our webinar, experts from Intellimize and Speero explain the 5 levels of experimentation maturity. Learn more about key pillars of experimentation.