15 Website Experiments for Beauty Brands
November 6, 2023
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The need for personalization combined with a spike in AI technology innovations over the last year has made for some incredible advancements in how the beauty industry approaches ecommerce strategy.
It's clear that shoppers in this category are embracing technology that enables self-education, combing through customer reviews and conducting much of their own research before making decisions. With these buying habits in mind, brands are leaning even more into technology like augmented reality (AR)for virtual try-ons and artificial intelligence (AI) for personalized website experiences to make it even easier for consumers to purchase products online with confidence.
This ebook aims to surface some of the top website experiments that leaders in the beauty category are using to deeply personalize the individual experience for their customers online like:
- Rewards programs
- Product bundles
- Scarcity marketing
Whether you're looking for new inspiration or simply want to stay current on what other brands in your category are up to, this ebook is full of ideas to reignite your creative spark.