How Brands Can Succeed in the Subscription Economy
An Analysis of Brand Manufacturers’ Subscription Commerce Strategies
October 27, 2022
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We partnered with WBR Insights and eTail to survey 100 leaders from the world of brand manufacturing to understand trends in the growing subscription model space. The leaders in the study all represent large brands that offer at least one product or service via a subscription model.
In the report, it’s clear that competition in the subscription model market is heating up! And, while there is plenty of evidence to suggest that subscription commerce is a viable strategy for brands, as the market is more and more inundated, brands need to focus on personalization and the customer experience (CX) to beat the competition.
A few of the key suggestions in optimizing personalization and improving CX are:
- Build a CRO program to make improvements to your subscription based website
- Offer competitive pricing and discounts on subscription products
- Leverage AI as part of your subscription program
To access the report, survey results, and full list of recommendations, click download now!