An Enterprise Guide for Improving the B2B Website Conversions
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A/B testing has long been the default method for marketers to optimize their websites and drive conversions and revenue. But technology has evolved, and machine learning can now help you personalize the website experience for each unique visitor and, in turn, drive major results.
In this eBook, we'll discuss:
- The differences between A/B testing and machine learning-based website optimization
- Why more B2B enterprise organizations are making the switch to intelligent website optimization