An Enterprise Guide for Improving the B2B Website Conversions
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
A/B testing has long been the default method for marketers to optimize their websites and drive conversions and revenue. But technology has evolved, and machine learning can now help you personalize the website experience for each unique visitor and, in turn, drive major results.In this eBook, we'll discuss:
- The differences between A/B testing and machine learning-based website optimization
- Why more B2B enterprise organizations are making the switch to intelligent website optimization
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