An Introduction to AI Optimize
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Let’s talk about AI Optimize – the new technology that optimizes websites and landing pages for each and every one of your site visitors, on repeat. They get a personalized, relevant experience every time, and you reap the benefits of a higher conversion rate and more revenue for your business.
Download our new introductory guide to Continuous Conversion and learn:
- What AI Optimize is
- How it works to increase your conversion rate more than ever before
- Why A/B testing and other traditional optimization methods won't cut it anymore