Cooking Up Success: B2B Website Personalization Recipes

Easy-to-follow website personalization recipes to deliver exceptional buyer experiences.

Download the eBook


The practice of tailoring strategies, content, and offers to fit the needs of individual audiences is now table stakes in marketing. In 2024 and beyond, buyers expect hyper-personalized experiences. For B2B brands with more complex buying cycles and committees, personalization strategies can become very complicated, very quickly.

Whether you’re looking to launch a B2B personalization strategy from scratch, or just looking to augment what is already in place, download Cooking Up Success: B2B Website Personalization Recipes and discover the ingredients needed for website personalization success today!

10 minutes

In this ebook, you’ll enjoy a brief overview of the state of B2B website personalization and dive into real-world recipes to make personalization work for your brand. We’ll also cover:

  • A framework for defining your website personalization goals
  • A step-by-step guide to building your personalization program
  • What adjustments to make once your strategy is live
  • Examples of different personalization tactics used by successful B2B companies