9 B2B Website Testing Strategies That Work
November 30, 2022
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Marketing and selling a B2B product is a wildly different game than ecommerce or consumer goods. With complex sales cycles, often paired with equally complex products, B2B businesses must implement website strategies that speak to these very challenges.
That’s why we’ve put together 9 B2B Website Testing Strategies That Work, an eBook that covers 9 B2B experiments that real Intellimize customers have seen success with. While there’s no one-size-fits-all experimentation strategy for B2B brands, our 9 examples will give you a strong foundation of solid ideas that have worked for bonafide brands within the industry.
Here are just a few of the experimentation approaches covered in 9 B2B Website Testing Strategies That Work:
- Bonusly’s experimentation with shorter body copy
- Drift’s CTA copy test
- A video software company’s value-oriented headline strategy
- Much, much more!
If you’re interested in refreshing your B2B experimentation strategy, with proven examples from major players shaping the industry, download 9 B2B Website Testing Strategies That Work ASAP!