Optimization Ideas

9 B2B Website Testing Strategies That Work

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Marketing and selling a B2B product is a wildly different game than ecommerce or consumer goods. With complex sales cycles, often paired with equally complex products, B2B businesses must implement website strategies that speak to these very challenges.

That’s why we’ve put together 9 B2B Website Testing Strategies That Work, an eBook that covers 9 B2B experiments that real Intellimize customers have seen success with. While there’s no one-size-fits-all experimentation strategy for B2B brands, our 9 examples will give you a strong foundation of solid ideas that have worked for bonafide brands within the industry.

If you’re interested in refreshing your B2B experimentation strategy, with proven examples from major players shaping the industry, download 9 B2B Website Testing Strategies That Work ASAP!

5 mins

Here are just a few of the experimentation approaches covered in 9 B2B Website Testing Strategies That Work:

  • Bonusly’s experimentation with shorter body copy
  • Drift’s CTA copy test
  • A video software company’s value-oriented headline strategy
  • Much, much more!

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