Demand Gen Report: What’s Working in Personalization?
The Power of Customizing Engagements
January 4, 2023
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
B2B marketers know that there is more to connecting with buyers than simply addressing them by their first name. Yet, they are tasked with balancing buyers’ contradictory desires for anonymization and relevant outreach. In this joint report with Demand Gen Report (DGR), marketing experts discuss the key components to a successful personalization program without seeming intrusive.
This report covers:
- The top channels for delivering personalized experiences
- All the benefits of repurposing existing and high-performing content for various segments
- How to deliver relevant experiences throughout the customer lifecycle
- And much, much more
Download the full report today for even more personalization tactics!