Optimization Ideas

The Marketer's Ultimate Guide to Ecommerce Metrics

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This eBook will not only help you choose the right ecommerce metrics to track but also show you how to optimize those KPIs with data-driven strategies.

For more actionable advice on how to achieve your ecommerce marketing KPIs and crush industry benchmarks, download The Marketer’s Ultimate Guide to Ecommerce Metrics now!

18 mins

Here are just a few of the ecommerce metric optimization tips you’ll find in this eBook:

  • To increase your Sales by Referring Traffic Source, lean heavily on CRO machine learning technology to scale personalization experiences based on the channel that each customer came through.
  • To lift your Average Order Value (AOV), cross-sell/up-sell opportunities can be leveraged by implementing product recommendation testing on product pages. These can also be effectively tested within the secure shopping cart alongside discounted volume incentives. 
  • When optimizing for Customer Lifetime Value (CLTV), consider creating a loyalty rewards program to encourage returning customers to buy more and return again.

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