The Marketer's Ultimate Guide to Ecommerce Metrics

July 22, 2022

Jul 22, 2022

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This eBook will not only help you choose the right ecommerce metrics to track but also show you how to optimize those KPIs with data-driven strategies.

Here are just a few of the ecommerce metric optimization tips you’ll find in this eBook:

To increase your Sales by Referring Traffic Source, lean heavily on CRO machine learning technology to scale personalization experiences based on the channel that each customer came through.
To lift your Average Order Value (AOV), cross-sell/up-sell opportunities can be leveraged by implementing product recommendation testing on product pages. These can also be effectively tested within the secure shopping cart alongside discounted volume incentives.
When optimizing for Customer Lifetime Value (CLTV), consider creating a loyalty rewards program to encourage returning customers to buy more and return again.

For more actionable advice on how to achieve your ecommerce marketing KPIs and crush industry benchmarks, download The Marketer’s Ultimate Guide to Ecommerce Metrics now!