The Marketer's Guide to Optimizing Website Conversions
How to turn more site visits into revenue through personalization
November 1, 2023
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
In today's digital-forward B2B landscape, customers expect nothing less than a personalized journey that meets their complex needs.
Inspired by practices pioneered by Amazon and Netflix, 78% of B2B buyers now expect companies to adapt their experiences to their unique preferences. Of that population, a staggering 85% of them believe that the data companies collect should translate into better customer experiences. With expectations like this, it's clear that B2B brands have two options: adapt or be left behind.
In The Marketer’s Guide to Optimizing Website Conversions, we’ve partnered with Drift to deliver a comprehensive overview of website personalization for marketers incorporating the latest trends and marketing best practices. In it, you’ll learn:
- The Golden Rules of Personalization
- Segmentation strategies to maximize impact
- How to incorporate AI into your online presence
- And more
Join us in embracing the new era of B2B buying and download The Marketer’s Guide to Optimizing Website Conversions today!