Website Optimization

The Marketer's Guide to Optimizing Website Conversions

How to turn more site visits into revenue through personalization

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In today's digital-forward B2B landscape, customers expect nothing less than a personalized journey that meets their complex needs. 

Inspired by practices pioneered by Amazon and Netflix, 78% of B2B buyers now expect companies to adapt their experiences to their unique preferences. Of that population, a staggering 85% of them believe that the data companies collect should translate into better customer experiences. With expectations like this, it's clear that B2B brands have two options: adapt or be left behind.

Join us in embracing the new era of B2B buying and download The Marketer’s Guide to Optimizing Website Conversions today!

20 mins

In The Marketer’s Guide to Optimizing Website Conversions, we’ve partnered with Drift to deliver a comprehensive overview of website personalization for marketers incorporating the latest trends and marketing best practices. In it, you’ll learn:

  • The Golden Rules of Personalization
  • Segmentation strategies to maximize impact 
  • How to incorporate AI into your online presence
  • And more

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