Reflect on which options and info your buyers might be most interested in as they browse your category pages. Shoppers browsing these pages often have a vague intent in mind but aren’t quite sure what they want yet.
Experiment with how the page is laid out and what is emphasized to see what your buyers will engage with most.
Consider what your customers might be most interested in, such as:
Some areas you might experiment with:
Keep it simple:
If you have a large number of products or categories, sometimes too much choice can be overwhelming and runs the risk of no choice being made at all. Brainstorm ways you might simplify what you’re presenting to your customers.
In this example, we compare the key differences between a grid view and a list view. Amazon implements a grid view in most cases, whereas Best Buy favors a list view.
Amazon is focused on showing customers more products at once. The grid view allows Amazon to show 4 products in the same space that Best Buy shows 1 product, while essentially showing the same size images.
Best Buy is focused on providing customers with enough details, including pickup and shipping info, that they might click Add to Cart without needing to view the product details page to learn more.
The list view affords Best Buy more space to present this information upfront.
Sephora leverages the space below the category pages to add a “Related Pages” section. Customers who aren’t able to find what they’re looking for can jump to other categories or subcategories that might yield better results for them.
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