Consider testing out different ways of composing the homepage so that specific types of content are emphasized. When customers land on the page, what’s the first thing that stands out to them? Think about what your customers might be interested in or what you want to promote, and brainstorm ways to highlight that content to capture their attention.
You might emphasize/focus on:
Ways of generating emphasis:
Part of TigerChef’s homepage highlights their best-selling products with a focus on:
When you glance at the listings, two things stand out:
To make these elements stand out, they’ve used:
A key objective is to get visitors to sign up with an email address, so when a new visitor arrives, they are encouraged to sign up with a 15% off offer. In this example, this offer was emphasized by having the promotion appear in a pop-up window.
If visitors decide to close the offer without signing up, the offer is minimized to a tab on the right side of the page.
The visitor can click the tab to reopen the offer and sign up.
Start converting more leads today.