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MarTech Advisor: Intellimize CEO Guy Yalif highlights 5 common digital marketing mistakes that cost retailers this holiday season
![](https://cdn.prod.website-files.com/62163f5cc8a142fe1ee5a176/625ef49b527050758c94bf21_62163f5cc8a14243b9e5a529_-22n9sQ2_400x400.jpeg)
For ecommerce marketers, there is no busier time of year than Black Friday and the holiday season. Based on his experience in website optimization, Intellimize CEO Guy Yalif identifies 5 common digital marketing mistakes that cost retailers holiday sales:
- A lack of website testing
- Creating "one-size-fits-all" websites
- Treating customers and repeat visitors the same as first-time visitors
- No alignment with paid media messaging and website messaging
- Assuming your customers' online behavior remains the same over time