MarTech Advisor: Intellimize CEO Guy Yalif highlights 5 common digital marketing mistakes that cost retailers this holiday season

For ecommerce marketers, there is no busier time of year than Black Friday and the holiday season. Based on his experience in website optimization, Intellimize CEO Guy Yalif identifies 5 common digital marketing mistakes that cost retailers holiday sales:

• A lack of website testing
• Creating "one-size-fits-all" websites
• Treating customers and repeat visitors the same as first-time visitors
• No alignment with paid media messaging and website messaging
• Assuming your customers' online behavior remains the same over time

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