For ecommerce marketers, there is no busier time of year than Black Friday and the holiday season. Based on his experience in website optimization, Intellimize CEO Guy Yalif identifies 5 common digital marketing mistakes that cost retailers holiday sales:
- A lack of website testing
- Creating "one-size-fits-all" websites
- Treating customers and repeat visitors the same as first-time visitors
- No alignment with paid media messaging and website messaging
- Assuming your customers' online behavior remains the same over time
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