Listen in on this lively conversation with co-hosts Sky Cassidy and Karla Jo Helms as they discuss Marketing AI with Guy Yalif, CEO of Intellimize.
Guy highlights how AI is used to personalize websites, continually learning to dynamically adjust each individual visitors’ experience as the market and behavior changes over time. Guy shares that best practice is to meet each visitor wherever they are in their journey, presenting the appropriate flow and experience whether they are a new visitor, long-time customer, or somewhere in between.
Other topics that are raised in this wide-ranging discussion:
Guy hopes B2B marketers everywhere will learn how AI can help us get more done, deliver more value for our companies, and produce better experiences for our customers.
Check out the full episode on Apple Podcasts and directly on the IfYouMarket site.