“Our goal is to help more marketers deliver more revenue, more customers, and more leads to sales,” Yalif told VentureBeat. “We will help more conversion-obsessed marketers dynamically adjust their websites to each unique visitor’s changing behavior over time.”
“One-size-fits-all websites are the biggest squandered opportunity in all of marketing for all industries … Intelligent website optimization is essential tech to the modern marketing stack, and our investors share this sentiment,” he continued.
“[Over the past year,] we’ve been busy helping marketers create high converting websites by combining their ideas with our machine learning,” Yalif added. “We’ve become especially popular with business-to-business brands along with ecommerce. For example, we helped Snowflake generate 49% more leads with their website, while Sumo Logic accelerated decades of traditional testing and optimized across more than 1 billion versions of their site.”