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Ensure No Ad Spend is Wasted: Going Beyond A/B Testing

Aug 19, 2022

In this presentation, Intellimize CEO Guy Yalif reveals the differences between typical A/B testing approaches and how to personalize for each unique visitor. He talks about how it's possible to drive revenue and conversions by meeting every customer where they are in their buying journey with new approaches enabled by machine learning. He also shares practical examples of tests you can run immediately to help accelerate your conversion rate optimization approach.