Whether you're a fan of Machine Learning Kelly or Carrie Underbudget—at Convertapalooza, our marketing and creativity festival, there was something for everyone!
Keep reading to check out all of the sessions and other content from this year's festival.
It's time to face the music: marketing in 2023 is evolving fast, leaving tons of unanswered questions in its wake. How do you do more with less? How do you attribute your channels correctly? And how do you start to incorporate AI?
During the first session of Convertapalooza leading CMOs from Splash, Daxko, New Relic, and Intellimize answered these questions candidly, and had a lively discussion on the future of marketing.
You're working to make all of your marketing programs efficient. But are you maximizing your website, creating an experience that will convert time after time?
During their session “Making Your Website More Than a One-Hit Wonder with AI” Sarah Good and Sarah Bartlett from Code42 explained how they got started with website testing, how they grew a high-converting optimization program, and how you can rewind and repeat their success.
Marketers aspire to be in perfect harmony with prospective buyers, providing personalized experiences across the entire buying journey. During her session, Caitlin Seele, Head of Digital Marketing at Drift, discussed how her team delivers everything from personalized 1:few to 1:1 campaigns that convert throughout the funnel.
Running and managing an experimentation program can feel like conducting an orchestra. In his session Eddie Dunk, Ecommerce Manager at Dermalogica, covered how he runs an always-on testing program that keeps rhythm with website visitors. He discussed how he works with a global team to collaborate on experiments, uses research to determine what to test, and runs a high-velocity optimization program.
In addition to the above sessions we also created a very punny Convertapalooza 2023 poster, a Convertapalooza 2023 playlist which has something for everyone, and a “mixtape” of content related to the topics covered during the festival.
We hope you enjoy the content from this year's festival!