Welcome to our Convertapalooza mixtape— our list of recommended content that pairs perfectly with our Convertaplaooza lineup! Whether you’re attending our virtual marketing festival as we speak or landed on this page by chance, the content below will have you rocking out to the top hits in marketing for 2023.
Unlike your cassette collection from the 90s or stack of burned CDs from the early aughts, our content mixtape will have you looking towards the future with tracks about AI, experimentation, personalization, and more.
So, grab your Walkman, Boombox, or even your HitClips, and get ready for our Convertapalooza mixtape of certified marketing bangers!
Track 01 - The Big Book of Website Optimization Ideas
Largely considered the song of the summer by critics, this lengthy track provides 71 website experimentation ideas for B2B and B2C listeners. You’ll have this one on repeat!
Track 02 - Unpacking the Personalization Problem
Featuring the Grateful Lead, a band of personalization experts composed of Guy Yalif, Rasmus Houlind, and David Mannheim, this one-of-a-kind, live recording features moving lyrics on how to make your messaging personal without seeming too creepy.
Simon & Garfunkel move over— in this track iconic duo Intellimize & Dermalogica come together for an emotional duet about the power of AI-driven optimization.
This electronic track in the style of Daft Punk explains how AI makes marketing easier, better, faster, and stronger.
With an artful guest verse from Drift, this hip-hop track covers why mo’ website variations don’t mean mo’ problems for the brand.
Track 06 - The Static Homepage Is Dead
Punk rock legend and Intellimize CMO, Tracy Sestili’s track “The Static Homepage Is Dead” will have you headbanging to website tips that convert.
Track 07 - What’s Working in Personalization?
In a track that will no doubt have the same cultural significance as The Black Eyed Peas’ “Where Is The Love?” and Pixies’ “Where Is My Mind?” — Demand Gen Report’s own “What’s Working in Personalization?” asks and answers this age-old question.
In this unique call and response track, Intellimize CEO, Guy Yalif, asks Drift SVP and Head of Marketing, Justin Keller, a series of questions about his company’s testing strategy.
Track 09 - Going Beyond A/B Testing for Faster Results
Supergroup, MetalliCAC made up of experimentation rockstars Guy Yalif, Ben Labay, and Sam McAlear, come together for an impassioned performance that covers how to move beyond traditional website testing.
This ballad, featuring the musical stylings of AI Grande (aka the Marketing AI Institute), gives CMOs insight into where and how to add AI to their marketing programs.
We hope this mixtape of certified marketing bops inspires you to spice up your marketing strategy this year and beyond!