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How to Leverage Side-pops on Your B2B Website

Are you searching for an effective yet non-invasive way to encourage your B2B site visitors to take specific actions? Then you and your team should consider experimenting with side-pops! 

Embraced by numerous B2B brands, side-pops are a great way to communicate both marketing and operational messages to your website visitors. No matter what specific use case you have in mind, continue reading to discover how to implement side-pops on your B2B website, plus check out five side-pop examples from leading B2B brands.

What is a Side-pop on a B2B Website?

A side-pop is a type of modal that appears on the side of a webpage. Unlike traditional modals, a side-pop doesn't disable all other content on the page, which means visitors can continue to browse a site without being forced to take the specific action highlighted in the modal.

Why You Should Use Side-pops on Your B2B Website

Here are just a few of the benefits of leveraging side-pops on your B2B website:

Facilitate Seamless Information Delivery

Side-pops enable you to effortlessly communicate information to clients without redirecting them to a new page or opening a separate window.

Enhance Message Visibility

Side-pops ensure that your key messages, promotions, or deals are prominently showcased and noticeable.

Efficiently Utilize Space

Instead of occupying valuable real estate on crucial pages, you can save space by placing media or information within a side-pop, maintaining a streamlined and uncluttered design.

B2B Side-pop Examples

Interested in seeing real-world applications of side-pops in B2B? Keep reading to see side-pop examples from LogRocket, Vendavo, UserGuiding, and Motive.

LogRocket: Feature Announcement Side-pop

Session replay and monitoring software, LogRocket, leverages a side-pop to introduce the brand’s latest offering, Galileo AI. Not only does the modal include a screenshot of the feature but also a call to action (CTA) that communicates to visitors that it’s still in beta. Take a page out of LogRocket’s book and use a side-pop to announce your brand-new feature without making major changes to your base homepage.

LogRocket Side-pop Example

Vendavo: Cookie Policy Side-pop

While many brands use them to drive conversions, side-pops can also be used to communicate operational messages. In the example below, a dynamic pricing software company, Vendavo uses a side-pop to alert visitors that the brand’s site uses cookies. If you want to tell visitors how you are using their information without derailing the entire buyer’s journey, side-pops are a great way to do it!

Vendavo Side-pop Example

UserGuiding: Website Registration Side-pop

When visitors land on user onboarding software company, UserGuiding’s, homepage they’re met with a side-pop promoting the brand’s upcoming webinar. Featuring the webinar title, along with headshots of the speakers, this side-pop entices visitors to register without directing them away from the homepage.

Userguiding Side-pop Example

Motive: Industry-specific Language Side-pop

Fleet management software company, Motive, uses its homepage side-pop to remind website visitors about the California ELD Mandate— a regulation that Motive can help with. In doing so, the brand conveys that they deeply understand the rules and regulations surrounding fleet management, and give visitors an easy way to request a demo.

We hope these four examples give you the inspiration you need to start experimenting with side-pops on your B2B brand's website. If you’re already using Intellimize, sign into your account now to try side-pops ASAP!

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