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Website Personalization for Beauty Brands

With ecommerce beauty sales expected to reach $358.4 billion by 2026, it’s clear that the beauty industry is undergoing a digital makeover. But although the beauty field is expanding, merely being in the right industry isn't enough to secure customers. Because of this, brands must consider how they can improve their marketing efforts to attract and support growing online sales. One obvious place to begin? 

Website personalization.

With a staggering 71% of consumers expecting more personalized content and interactions when shopping for beauty products, website personalization has become table stakes for leading beauty brands. But, how do you get started with website personalization and which elements of your site should you experiment with first?

To answer these questions and many more, we created 15 Website Experiments for Beauty Brands. Featuring examples from leaders in world beauty, this ebook will give you the inspiration you need to get started with website personalization. Here are just a few of the brands featured in this comprehensive resource:

  • Glossier
  • Colourpop
  • Pattern Beauty
  • Charlotte Tilbury
  • Many more!

Whether conversion rate optimization (CRO) is your main focus or just one of your many responsibilities, this eBook will give you tactical ideas to optimize your website for conversions. No matter the size of your beauty brand or your workload, the strategies in our eBook will point you in the right direction as you start or continue to experiment with website personalization.

The 15 experiments featured in this eBook not only include tried-and-true beauty website ideas like social proof and product bundling, but also practical applications for emerging technologies like artificial intelligence (AI) and augmented reality (AR). This wide breadth of experiments will not only inspire you but help you stay current, as the industry grows more confident in newer technologies. Additionally, the ideas covered in the eBook will help you uncover how to weave personalization throughout your website for optimal results.

There’s no better time to contour your beauty website to highlight opportunities for conversion! Get started today by downloading 15 Website Experiments for Beauty Brands and prepare to see your conversion rates sparkle and shine!

15 Website Experiments for Beauty Brands