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A/B Testing
B2B
Customer Story

Going Beyond A/B Testing at Tableau: Driving Personalized Experiences and Conversion Performance

Sep 02, 2021

return on spend

9:1

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Company

Tableau

Offices

Seattle, WA

Company Size

5000 Employees

Industry

Technology

“Intellimize has significantly improved Tableau’s performance and brought analytical rigor to how we approach our website and eCommerce. It has also significantly improved the speed of change within our organization. Now, we understand our customers better thanks to insights that we did not have in the past.”

Bryan Law
SVP Marketing and GM of Ecommerce