An image is worth a thousand words, as they say. Sometimes your images can draw prospects in and, combined with the right messaging, encourage them to convert. Try running multiple variants of the images on your pages to see what resonates with your prospects. Intellimize can help uncover the content that has the most impact.
Try different types of imagery to see what your prospects are going to connect with most. Sometimes it’s product images, illustrations, or photographs. Play with how you style those images and how they interact with each other and the other content on the page.
ServiceTitan uses a good mix of photos and illustrations for static images and video thumbnails. The combination of different imagery helps the audience get a good sense of their solution in action, without needing a big explanation. The surrounding messaging and or videos let the prospect dive in to learn more.
The 3 examples below showcase different ways they present images.
The context of your page and solutions may inform what kind of subjects you’re able to present in your images. Below are a number of different ideas you could consider trying.
Another thing to consider is where your subject’s attention is focused. As an audience, we tend to follow the gaze of people we’re looking at — including in photographs. If your images include people, try having the person’s gaze aim towards the product or messaging you’re presenting.
On the homepage, two example hero images test a few things at once:
Try out variations where the image is different sizes or in different places on the page. For instance:
In some cases, you might be able to leverage the prospect’s location to present different relevant images. This may not apply to you depending on your offerings.
Examples may include:
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