Consider thinking outside of the form field box by injecting some color and life into your forms. Anything that saves your prospects time and effort is going to come across as a win. Every second counts. Try adding elements to your form that the prospect only has to click to answer, instead of manually inputting the info.
When there are only a few answers the prospect might provide, try clickable elements instead of text fields:
Here, we might only have a few buckets we want to capture. Instead of a text field or dropdown menu, it might be cleaner and easier to simply click the applicable option.
This example leverages a form and elements from ServiceTitan’s website to illustrate what a form industry selector might look like with clickable buttons.
The use of icons or buttons can:
Another option to consider trying is a dropdown menu to select an option from. This can be useful for both a small list or a large list of options. For larger selections, dropdowns might present a cleaner design.
In DocuSign’s trial signup form, they’ve added a dropdown for selecting your industry:
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