Try testing out different approaches to how you say what you want to say. Your prospects might respond better to simpler phrasing or a shift in the tone of your message.
There’s often a simpler way to say… just about anything. When you put the effort into distilling your verbiage down to its simplest form, your prospects notice. You can make a big impact here. Consider creating variations with simpler phrasing and fewer words.
In one example, this banner initially had a list of items. The text in the list was longer, encroaching on the image, and used a smaller font, making it harder to scan.
A simplified variation reduced the number of words and eliminated the list while keeping the same intent. The text now visually aligns with the natural flow of the image and is easier to scan.
Consider how you say it, not necessarily what you say. How you deliver the message can make all the difference in getting a prospect on board. Think about how you’d talk to the visitor if you were talking to them in real life. Often your tone will change based on how many times you’ve met the person and what their perceived level of interest is.
Test different ways of saying the same message. For instance:
Start converting more leads today.