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Intellimize Raises Additional $12M To Accelerate Intelligent Website Optimization

Oct 21, 2020

Addition leads the round as new customers Snowflake, Sumo Logic, and Unilever Prestige sign on and former Tableau CMO Elissa Fink joins Board of Directors

Intellimize, the leader in AI-driven, intelligent website optimization, has raised $12 million in additional funding to help medium- to enterprise-scale businesses increase revenue, customers, and sales leads by using machine learning to tailor visitor experiences on their websites.

Addition led the round, with participation from previous investors Amplify Partners, Homebrew, and Precursor Ventures. This Series A-1 round brings the company’s total raised to $22 million.

“Addition’s partnership will enable us to rapidly expand our intelligent website optimization solution and deliver on our mission to optimize buyer journeys everywhere,” said Intellimize co-founder and CEO Guy Yalif. “It’s in our name – Intellimize means intelligent optimization.”

Intellimize uses machine learning to optimize the individual steps of each unique buyer’s journey in real time and automatically adjusts web pages in response to changes in the buyer behavior over time, delivering a superior lift in conversions, faster and with less manual work.

“Intellimize is a revenue-driving game-changer for marketers,” said Aaron Schildkrout, Investor at Addition and former Head of Growth at Uber. “The company puts real AI directly into the hands of CMOs, allowing them to unlock the world’s most sophisticated experimentation and personalization capabilities with minimal effort. We invested because we think pretty much every digital company that’s operating at scale would see significant lift by running Intellimize.”

Yalif added, “With these funds, we are accelerating our investment in machine learning so that we can holistically personalize each unique buyer’s full journey from start to finish and improve conversion rates for B2B, ecommerce and financial services customers. Together, we’ll revolutionize the prospect experience and deliver more revenue, more new customers, and more leads to revenue-focused marketing leaders.”

New customers sign on and achieve lift with Intellimize

Word about Intellimize is traveling fast among senior marketers with Snowflake, Sumo Logic,, Tableau, Unilever Prestige, and Chrome River joining the growing list of Intellimize’s customers.

Denise Persson, CMO at Snowflake, said, “With Intellimize, my demand gen team is empowered to scale and optimize our web personalization to keep up with our increasing web traffic.” Persson continued, “We can now capitalize on each engagement and convert quality leads for our ever-growing sales team. Intellimize is intelligently optimizing the experience for each unique prospect, from account-based-marketing-driven named enterprise accounts to anonymous small businesses.”

Aurelian Lis, CEO of Dermalogica, shared how Intellimize is helping Dermalogica tailor the customer experience, “Intellimize helps my team focus on our deep, innate creativity by automating much of the rote work of experiment management, and that’s important to me as part of our brand.” Lis said Intellmize has helped Dermalogica achieve 100 percent lift on adding items to bag with subscription, where customers sign up to receive products at regular intervals. Lis added that his teams have run more than one thousand tests which, in combination, have created more than one billion possible personalized buyer experiences. “Intellimize has delivered incredible conversion increases while helping my teams around the world better understand our prospects,” he concluded.

Suku Krishnaraj, CMO at Sumo Logic echoed Lis saying “With Intellimize, we were able to scale years of testing into several months, across 192 experiments and more than one billion possible page versions.” Krishnaraj continued “Digital channels, including our website, are a top source of high-quality leads and pipeline for our sales teams. The rapid testing process is delivering significant improvements in conversion rates across our site.”

Yael Zheng, CMO at, broke it down this way. “We are focused on getting more prospects to discover, sign on and benefit from our AP and AR automation solutions,” she said. “We sell directly to small and medium sized businesses and partner with accounting firms, financial institutions and technology partners, so it’s essential our website be customized for different visitors. Intellimize has not only helped us make paid search campaigns much more efficient but also compressed what would have been years of testing efforts into months.”

Bryan Law, VP Marketing Operations at Tableau added “We’ve achieved over 40 percent lift in digital transactions with Intellimize. They are an incredible partner with both amazing technology and services that allow us to increase the velocity and impact of our optimizations.” Law continued, “With Intellimize, we’ve compressed decades of traditional testing into a single year. We’ve run more than 300 tests which, in combination, meant we optimized across more than 1.2 million unique versions of our site.”

Former Tableau CMO Elissa Fink joins Intellimize board of directors

Intellimize welcomed former Tableau CMO Elissa Fink as the newest member of its board of directors. Under Fink’s leadership, Tableau grew from roughly $5 million to over $1 billion in revenue.

Echoing the new customers, Fink said companies realize the value and benefits of Intellimize immediately. “I really wish I had Intellimize when I was at Tableau. It would have made driving revenue much easier and helped me better understand the prospects I was working so hard to woo. Intellimize is becoming a foundational part of any marketer’s tech stack. I’m excited every time I introduce new CMOs to Intellimize because they immediately realize what a growth lever it will be for their business. Having personally experienced tremendous scale, I think this company is going to go the distance.”

“Elissa’s experience as a successful operator and marketing leader make her a tremendous addition to the Board at Intellimize,” said Mike Dauber, General Partner at Amplify Partners.

Yalif added, “Elissa and I hit it off from the very first time we spoke. Her counsel has already proved invaluable to our company as an advisor, and we feel incredibly fortunate to have her now join us as a member of our board.”

About Intellimize

Intellimize intelligently optimizes each buyer’s path to drive more revenue, more customers, and more leads to sales from websites. Our unique solution enables experimentation and personalization at an unparalleled scale. On average, our customers achieve 46 percent lift. We work with great companies like Drift, Looker, Unilever, Sumo Logic, Tableau, Emburse, and many more. We’re headquartered in San Mateo, CA. We’re backed by leading early-stage investors including Addition, Amplify Partners, Homebrew, and Precursor Ventures.