Going Beyond A/B Testing for Faster Results

You’re likely familiar with A/B testing, a framework that provides a definitive, data-driven approach to determining which version of online content performs better. But what if there was a better, faster way to achieve results? In this webinar, we discussed how stand-out CRO programs are moving beyond A/B testing to gather learnings faster and convert more website traffic. A sample of what we covered:

• How to determine what kind of test to run and how long it should run for
• Why the methodology behind testing matters
• How to move beyond just A/B testing for faster results

‍

‍