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Going Beyond A/B Testing for Faster Results
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October 13, 2023
Ben Labay
Guy Yalif
Sam McAlear
You’re likely familiar with A/B testing, a framework that provides a definitive, data-driven approach to determining which version of online content performs better. But what if there was a better, faster way to achieve results? In this webinar, we discussed how stand-out CRO programs are moving beyond A/B testing to gather learnings faster and convert more website traffic.
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Ben Labay
Managing Director, Speero
Guy Yalif
CEO and Co-Founder, Intellimize
Sam McAlear
Director, Growth Experimentation, MongoDB
Webinar Details
- How to determine what kind of test to run and how long it should run for
- Why the methodology behind testing matters
- How to move beyond just A/B testing for faster results
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