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30 MINUTES
How To Practically Apply Personalization To Drive Results
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Marketers know they need to personalize the buyer’s journey, but many don’t prioritize personalization because it can be costly and time-consuming, and it’s difficult to showcase the ROI from these efforts. How can you make the case to prioritize personalization as part of your ABM and demand generation strategies to improve results?
Carly Botelho, Director of Demand Generation at Intellimize, explains how leading revenue organizations are using personalization to hit their marketing targets and how you can easily apply these practices to your own strategy.
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Webinar Details
- What tools and processes you need for effective personalization
- Specific examples of how B2B companies are personalizing their websites
- Personalization strategies for known and anonymous visitors
- How to scale personalization strategies with AI
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