Tuning Up Your Personalization Strategy
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Marketers aspire to be in perfect harmony with prospective buyers, providing personalized experiences across the entire buying journey. Caitlin Seele, Head of Digital Marketing at Drift, discusses how her team delivers everything from personalized 1:few to 1:1 campaigns that convert throughout the funnel.
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Webinar Details
- How to get started with personalization
- How to use data in your personalization strategy
- Examples of 1:few and 1:1 personalization programs
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