Unpacking the Personalization Problem
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No matter the industry, personalization is becoming increasingly important. Consumers have grown to expect it, and yet when it’s done incorrectly they quickly distrust those brands. How can marketers provide a personalized experience without seeming creepy?
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Personalization experts Rasmus Houlind and David Manheim will join Intellimize CEO, Guy Yalif, in a lively discussion on how marketers should incorporate personalization into their day to day work.
- How to think about personalization as a marketer
- Personalization dos and don’ts
- How to build a holistic optimization and personalization strategy
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