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Listen in to our panel of growth leaders as they discuss the trends that are defining marketing teams in 2020. This panel discusses what they have seen work (and not work) inside and outside of their organizations when it comes to testing new channels, rapidly iterating on existing channels, and ultimately finding ways to continue to drive revenue.
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[4:38-5:55] 2020 Growth Trend #1: Investing in website optimization to convert more visitors (and increase ROI from paid channels to boot)
[8:43-19:19] 2020 Growth Trend #2: Strategically investing in virtual events
[19:19-28:27] 2020 Growth Trend #3: Incentivizing prospects with gift cards to drive demo requests
[28:27-37:27] 2020 Growth Trend #4: Making intent data actionable
[37:27-42:15] 2020 Growth Trend #5: Rethinking email nurture to drive more hand-raisers
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