Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat
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July 22, 2020
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Webinar: Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat
In this fun fireside chat, two conversion rate optimization experts Guy Yalif, CEO of Intellimize, and Jeremy Epperson, Chief Growth Officer at GrowthHit, discuss a range of hot topics in CRO.
Moving forward with a personalization plan can sometimes leave marketers wondering: Where should I begin when optimizing my website?
In this video, Intellimize CEO Guy Yalif will walk through several steps to help marketers determine how to prioritize what they personalize on their website, and discuss strategies around where they should focus their efforts.
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Throughout the video, you can learn about about:
- Creating a website optimization plan around the metrics that move your business
- Places in the funnel that affect those metrics that have big dropoffs with engagement, and how to put your energy toward those places
- Determining where your prospects and customers are in their lifecycle with you in the moment so that you can meet them where they are
- Figuring out what you want to optimize for between speed of iteration vs. conversion
- Optimizing for metrics that are measurable today
- Optimizing for behaviors that are close to the tests you’re running
To learn more about how Intellimize can help your marketing team with website optimization efforts, simply click on the “Request Demo” button on our website.
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