Fall is nearly here which means it’s time for consumer electronics brands to solidify their website strategies for the 2023 holiday season. With eMarketer reporting a projected 4.5% increase in holiday sales this year, it’s increasingly crucial for consumer electronics brands to invest in building high-converting websites.
But where should they start? And, what kinds of website elements should they experiment with? To answer these questions and give marketers the inspiration they need to “sleigh” the 2023 holiday season, we’ve compiled a list of our favorite consumer electronics holiday homepages from 2022.
Keep reading to check out Dyson, Keurig, Oura, and Peloton’s “tree-mendous” 2022 holiday homepages.
Dyson Holiday Homepage
Last holiday season vacuum, air purifier, and blow dryer manufacturer, Dyson, put its product design front and center on its homepage. Additionally, rather than taking the conventional route and positioning the Dyson Airwrap as a potential gift, Dyson encouraged visitors to “own [their] style.” This phrasing suggested that visitors should purchase the viral blow dryer for themselves to ensure they looked their very best for the holidays.
Keurig Holiday Homepage
During the 2022 holiday season coffee appliance manufacturer, Keurig, had a straightforward holiday homepage. The brand used its main headline to let visitors know about its 25% off sale. Additionally, Keurig included imagery of gingerbread cookies—a seasonal treat that no doubt pairs well with a cup of Keurig coffee.
Oura Holiday Homepage
Last year fitness tracker manufacturer, Oura, enticed shoppers with a headline that stated that the brand’s products were on “everyone’s wish list.” This simple headline conveyed to site visitors that Oura rings would be a crowd-pleaser during the 2022 holiday season.
Peloton Holiday Homepage
Last December exercise equipment company, Peloton, laid out the details of its holiday offer in its homepage subheadline copy. The language let shoppers know that they could snag a sizable discount off a Peloton Guide package (which can cost up to $715)! Peloton cut straight to the chase when it came to its holiday sale in 2022.
We hope these four consumer electronics homepages give you the inspiration you need as you plan your website strategy for the 2023 holiday season.