Whether you’re just getting started in the world of conversion rate optimization (CRO) or have been honing your testing skills for years, it’s smart to have a plan to grow your career. Just as you use creative thinking to account for numerous variables in your experimentation program, you’ll need to do the same as you plan for your future and execute your career goals.
If you’re looking for a few ideas on how to step up your CRO game in 2023 and progress in your career, read on as we cover five simple yet effective tips for becoming the best CRO you can be.
Leverage Emerging Technologies like AI
When working in CRO, it’s critical to stay on top of emerging technologies that can help you do your job more efficiently. One obvious trend in technology to keep your eye on is, Artificial Intelligence (AI) which has become an essential tool for businesses to enhance their productivity.
Although some fear that AI might replace humans, that couldn’t be further from the truth! Rather, AI is here to augment remedial and manual tasks to free up marketers’ time and make their jobs easier. So, the next time you run a copy test on your website, don’t be scared to use tools like ChatGPT or Intellimize’s very own AI Content Studio to come up with new ideas faster. Or, if you’re under pressure to increase the velocity of your experimentation program consider trying out AI-driven optimization to drive efficiency. Familiarizing yourself with emerging technologies like AI will not only enable you to do your job faster but will also set you apart from other CROs that focus solely on traditional testing models.
Earn a CXL Certification
If you’re looking to gain new skills and beef up your resume, consider taking online courses in topics related to your career goals. CXL offers 11 minidegrees on everything from CRO to growth marketing. Upon completion of a minidegree, you’ll earn a certificate that you can add to your resume or LinkedIn profile.
If you’re looking for less of a time commitment but are still interested in taking a CXL course, we recommend Advanced AI for Marketers. Taught by Intellimize CEO and Co-founder, Guy Yalif, this CXL course will help you identify where and how to apply AI to deliver results.
Join CRO Geeks
A great way to expand your CRO know-how and network is by joining an online community. Our vendor-agnostic Slack community, CRO Geeks, is the place for growth-oriented marketers to chat and problem-solve together. In the community, members share everything from testing tips to open job roles and engage in lively discussions that can sometimes even result in earning swag
Subscribe to Marketing and Experimentation Newsletters
Sometimes it can be tricky to stay up to date with the latest CRO news and technology in addition to doing your actual job. Email newsletters like Speero’s The Experimental Revolution, Workweek’s The Marketing Millennials, or Intellimize’s Funnel Vision** bring snackable content, industry news, and testing ideas straight to your inbox.
**If you’d like to subscribe to Funnel Vision, you can do so by replying to the chatbot in the corner of this page!
Attend Marketing Conferences
Another good way to keep yourself clued into the changing world of CRO is by attending marketing events and conferences. Conversion optimization and experimentation event, CXL Live, is a fantastic place to meet other conversion-driven professionals and hear from leaders in the CRO space. Industry-specific events like the Digital Travel Summit and eTail present great opportunities to learn what growth and digital marketing strategies are driving change in your industry.
If budget doesn’t permit you to attend in-person conferences, think about checking out the content from our on-demand marketing conference, Convertapalooza!
We hope these five tips give you the inspiration you need to plan for your future, achieve your career goals, and step up your CRO game this year!