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ABM Manager Job Interview Study Guide

With the amount of preparation and practice that goes into acing one, it’s no surprise that for most people, job interviews can be a major source of anxiety. From reading up on the company you’re chatting with to sharpening up your answers to essential behavioral questions, interviewing for jobs can feel like well…a job! 

To manage the stress associated with the interview process, we’ve put together a study guide you can use to help you nail your next account based marketing (ABM) manager job interview. From sample answers to emerging trends, the resources listed below cover everything you need to know to be successful as you interview for a new ABM role.

Keep reading to stock up on the ABM content that will prepare you for your next job interview.

Review Sample ABM Manager Interview Questions and Answers

44% of jobseekers practice answering interview questions to prepare for upcoming job interviews. If you fall into this group, or you’d like to dabble with mock interview questions, you’re in luck. We’ve compiled a list of nine essential ABM questions and answers in our blog post: 9 ABM Manager Interview Questions and Answers.

Here are a few of the questions featured in the post:

  • What tools and technologies do you typically use to execute ABM campaigns, and how do you measure success?
  • How do you approach identifying and prioritizing target accounts for an ABM campaign?
  • How do you approach scaling ABM efforts as your organization grows or expands into new markets?

To grab sample answers to these questions, check out the full blog post.

Brush Up On How to Define Your Target Audience

Whether you’re interviewing for a role to take over an existing ABM program, or one that requires you to build a strategy from the ground up, you’ll need a clear vision for how you plan to define your target audience. In addition to pulling from your previous ABM experience, take time to review suggestions from ABM thought leaders on this topic.

Here are three tips for defining your target audience from our very own Chief Revenue Officer, Tracy Sestili:

  • Don’t take shortcuts on segmentation
  • Start with existing customers
  • Involve stakeholders when identifying success metrics

For more information on each of these tips, check out our blog post: How To Define Your Target Audience for ABM

Study Essential ABM Program Metrics

As you prep for an upcoming ABM manager interview, think about past programs you’ve run and the success metrics you used to determine the efficacy of your strategy. If you’re having trouble identifying which metrics are nice-to-haves versus which are top-level success indicators, we feel your pain!

To help you wade through all of the metrics associated with ABM, we’ve put together a list of the ones that matter most when it comes to tracking the health of your program:

  • Average contract value (ACV)
  • Sales cycle length
  • Net revenue retention (NRR)

For a deeper dive into each of these benchmarks, take a look at our blog post: 3 Essential Metrics to Measure ABM Program Success.

Take a Break

All work and no play makes Jack a dull ABM manager candidate! All jokes aside, as you prepare for your upcoming job interview, be sure to take the breaks you need to ensure you don’t get burnt out from all of that studying.

To unwind, try binging a season of Love is Blind, scrolling through memes in a Slack community, or even playing a round of Mad Leads (aka our version of Mad Libs)or two.  

Research Emerging ABM Trends

In addition to having a strong understanding of ABM principles, it’s important to keep your finger on the pulse of emerging ABM trends. To give you a clear picture of the state of ABM, we’ve put together an infographic called ABM Trends and Tips for 2024. This quick read comprises five data-driven ABM trends along with corresponding tips to adapt your program as the market changes.

Brainstorm ABM Program Recommendations

When looking for a new ABM manager, hiring managers aren’t aiming to maintain the status quo. Rather, they’re looking for a candidate who can uplevel their company’s marketing practices. Because of this, it’s important to think of actionable ways you can rethink and elevate ABM strategies at the company you’re interviewing for.

If you’re drawing a blank, be sure to check out our eBook, aptly titled: Fill in the Blanks of Your ABM Program.

This comprehensive guide  covers: 

  • Consistent ABM pain points
  • Common gaps in ABM programs
  • How AI can augment ABM programs

We hope in reviewing this ABM manager job interview study guide, you feel more prepared for and confident about your next interview. If you’re looking for even more interview prep materials, you can check out all of our ABM content here.

Fill in the Blanks of Your ABM Program