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As marketers, we’re constantly tasked with doing more with less budget. That’s why it’s no surprise that marketing teams are investing in AI-driven solutions to increase their output. Yet, some marketing leaders are still on the fence about investing in AI as the power and scope of the technology continues to evolve.
If you’d like to incorporate AI into your marketing toolbox but your boss needs some extra convincing, you’ve come to the right place!
In this blog post, we’ll uncover three reasons marketing leaders should jump at the opportunity to add AI-driven tools to their tech stack. Plus, you’ll be armed with the information you need to convince your boss to purchase the solutions your team needs.
Time Savings and Velocity
One of the foundational benefits of leveraging AI in marketing is time savings and increased velocity. Introducing AI into your day-to-day tasks will enable team members to do less basic tasks in place of analytical or creative projects that require a human touch. For instance, generative AI tools like ChatGPT can help write excel formulas, job requisitions, and emails, freeing up your time to work on more creative projects.
AI-driven optimization enables marketers to test hundreds of website variations without needing to build separate landing pages, outsource web development, or manually manage complex experiments. With the help of AI, you can gain learnings and results much faster and at scale than with a traditional solution.
Personalization at Scale
Research shows that eighty percent of shoppers are more likely to make a purchase when a brand offers a personalized experience. But, creating a sustainable personalization strategy is much easier said than done.
AI enables marketers to personalize every touchpoint of their buyer journey at scale. Gone are the days of broad segments that seem to target everyone and no one all at once— 1:1 personalization is now possible. And, better personalization means more potential revenue.
Minimizing Risk
As market conditions and consumer behavior shift, it’s imperative to invest in technology that can adapt in real-time. When macroeconomic conditions change, AI solutions will adjust to those shifts based on buyer behaviors. So, you can always show consumers the right variations at the right time. Plus, no time is wasted testing ideas that don’t convert.
One of the greatest challenges a marketer can face is convincing their boss to buy a piece of software 😂. We hope these three reasons to invest in AI-driven tools give you the confidence you need to drop a quick call on your manager’s calendar and state your case.Looking for more information to bolster your argument for AI? Check out our eBook: How AI Optimization Drives Conversions for Marketers. We discuss why AI is table stakes for a great marketing strategy as well as the efficiencies it can drive for CMOs. Download the ebook now!
