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How Perkville drove 13% improvement in loyalty program registrations

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of on-page variables tested at once
lift in registrations
lift in customer referrals

The perks of personalization

Perkville is a customer loyalty platform, serving businesses who host loyalty programs for their clients. Their goals are to help businesses grow by improving retention, helping to increase referrals and increasing revenue per client. 

We had an opportunity to sit down with Sunil Saha, Chief Executive Officer at Perkville, to share a bit about their experience with Intellimize. Prior to Intellimize, Perkville was using a different testing tool which limited the types of tests they could run. With Intellimize, they quickly found that they were able to run 100s of variables at once, including setup and layout of different pages based on device type, allowing them to personalize the experience for every visitor.

The team at Perkville initially focused on two flows: customer referrals and loyalty program registrations. Sunil noted that at first he was skeptical they would see results given their relatively small traffic and was excited to see a 13% lift in registrations and a 70% lift in customer referrals. His advice for other marketers is to simply test as many ideas and variations as possible. For example, he notes, personalizations related to device type and geography can help drive results. In Sunil’s words:

“There’s probably a lot you’re not testing today. There’s a lot of value you can get from using technology like this.”
Sunil Saha, Chief Executive Officer,Perkville

Sunil also raved about the Intellimize customer success team, sharing that many of Perkville’s competitors have much larger budgets, but the expertise that comes with the customer success team has allowed them to optimize better than their larger competitors, leveling the playing field.

To learn more about Intellimize and how you can convert more, you can book a demo here.

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Oakland, CA
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