Accelerating lead gen with Continuous Conversion™
In this 3-minute video, learn how Okta’s digital marketing team combined their creative ideas with Intellimize’s Continuous Conversion™ technology to scale their website lead generation efforts and drive a whopping 1,500 web leads in just 90 days.
As Pete Hanley, Digital Marketing Manager at Okta explains, his team was facing some challenges with A/B testing. Their testing program was inconsistent and often dependent on team bandwidth, launching new tests was cumbersome, and the results were slow - it seemed they were always playing the waiting game. A direct result of this was the Okta team wasn’t generating enough leads or free trial submissions to support their goals.
Working with the Intellimize team and using the Continuous Conversion™ technology, the Okta team was able to produce some serious results in a very short time frame. Generating a 13% lift in home page click-throughs to a free trial page in just 30 days, the team was able to lift lead gen at the program level very effectively. The result of that was 1500 website leads in just 90 days, which the team attributes to the thoughtful and flexible design of the Intellimize platform.
If you’re interested in learning how Intellimize can help you drive more website visitors to high-value pages and convert them into viable leads for your business, request a demo here.