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LaserAway drives 200% growth with Intellimize
Founded in 2006, LaserAway is touted as the nation’s leader in aesthetic dermatology. With more than 115 locations across North America, they are the go-to source for laser hair removal, tattoo removal, and other beauty related services. With brick and mortar locations providing the main source of revenue, LaserAway relies heavily on customers booking appointments ahead of time via an online lead generation form. Prospective customers are prompted to fill out their information before booking a consultation or scheduling an appointment.
A cutting edge team that understands the power of machine learning
The LaserAway marketing team was previously using a tool for A/B testing and light multivariate testing, but they were not achieving their desired results. The team knew there was ample opportunity to increase conversions. They wanted a website optimization partner that could collaborate with them on not only testing ideas but also provide strategy recommendations.
LaserAway needed a tool to optimize overall website performance as well as increase conversions, appointment bookings, and revenue. After meeting at an event and having a few conversations with the Intellimize team, Gabe Meierotto, Conversion Rate Optimization Director, knew that Intellimize was the right solution for LaserAway. Not only could they continue to run experiments, they would have the ability to personalize their website for every visitor. But the real selling point was the AI-driven optimization. Gabe had a deep understanding of the value of AI, and was eager to implement the multitude of optimization ideas he had for the brand paired with advanced technology. His executive sponsor, Paul Baumgarthuber, CMO, was fully supportive and gave Gabe the green light and resources to begin engaging with Intellimize.
To read the full story, access the PDF below.
Health & Beauty
Combining our team’s ideas with Intellimize’s guidance and machine-learning technology has driven incredible results. A 210x ROI with minimal internal resources is impressive and we're excited to continue partnering with a company that makes our business goals their own to ensure success.