Building a robust CRO strategy from scratch

Check out this 2-minute video, featuring Sam Molmud, Director of Web Strategy & Operations at Sumo Logic. 

When Sam joined Sumo Logic, a cloud-native log management and security analytics platform, he was given one main directive – build a robust CRO strategy from scratch. 

Sam wanted to transition Sumo Logic’s strategy from primarily A/B testing to a machine learning-based approach with the help of Intellimize. Within just 9 months, his team was able to effectively test 258 variations of Sumo Logic’s homepage, sign up pages, pricing pages, solution pages, and more, all at once and automatically created over 1 billion page versions. 

They were able to routinely test copy, imagery, font size, button size, colors and more, resulting in an overall 53% lift in conversions across the board. Sam emphasizes the importance of testing small changes often, as they can often make the greatest difference.

If you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-powered website optimization, request a demo here. We look forward to chatting with you!