How Website Personalization Helped Snowflake’s ABM Team Increase Meetings by 49%
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May 20, 2021
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As part of their ABM strategy, Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. As a result, Intellimize has been a key driver in Snowflake increasing their meetings booked with ABM accounts by 49% with a full-funnel integrated ABM program, not to mention saving the team countless hours of manual work.
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- [8:04] “One-to-one” and “one-to-many” ABM
- [14:05] Examples of landing page personalization
- [22:48] Full-funnel ABM strategy
- [27:50] Personalization ideas to try
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